---
description: Compare iContact vs Litmus to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: iContact vs Litmus Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Email Tracking Software](/directory/31325/email-tracking/software) > [iContact \<span\>vs\</span\> Litmus](https://www.capterra.com.au/compare/31513/178360/icontact/vs/litmus)

# Compare iContact vs Litmus

Canonical: https://www.capterra.com.au/compare/31513/178360/icontact/vs/litmus

> Detailed comparison between iContact and Litmus. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | iContact | Litmus |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 603 | 52 |
| **Starting Price** | USD 14.00 | USD 500.00 |
| **Free Trial** | - | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### iContact

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, \&amp; high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us\!

### Litmus

Litmus is used by email marketers, designers, developers, marketing leadership, fashion brands, financial services, retail and eCommerce companies, software firms, and travel organizations.

## Key features

### iContact

- A/B Testing
- Campaign Management
- Channel Management
- Drag & Drop
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Event Triggered Actions
- Lead Management
- List Management
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Template Management
- Third-Party Integrations

### Litmus

- A/B Testing
- Campaign Management
- Drag & Drop
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Event Triggered Actions
- List Management
- Monitoring
- Real-Time Analytics
- Reporting/Analytics
- Template Management
- Third-Party Integrations

## Links

- [View iContact Profile](https://www.capterra.com.au/software/31513/icontact)
- [View Litmus Profile](https://www.capterra.com.au/software/178360/litmus)
- [View Original Comparison](https://www.capterra.com.au/compare/31513/178360/icontact/vs/litmus)

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