---
description: Compare Google Ads vs Google Marketing Platform to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Ads vs Google Marketing Platform Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [Google Ads \<span\>vs\</span\> Google Marketing Platform](https://www.capterra.com.au/compare/213339/213341/google-ads/vs/google-marketing-platform)

# Compare Google Ads vs Google Marketing Platform

Canonical: https://www.capterra.com.au/compare/213339/213341/google-ads/vs/google-marketing-platform

> Detailed comparison between Google Ads and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Ads | Google Marketing Platform |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 1006 | 25 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | Videos | Documentation |

## Best for

### Google Ads

Businesses of any size \&amp; type who are looking to advertise online.

### Google Marketing Platform

\-

## Key features

### Google Ads

- API
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Engagement Tracking
- For PPC Campaigns
- Monitoring
- Multi-Campaign
- ROI Tracking

### Google Marketing Platform

- Ad hoc Reporting
- Behavioral Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Customer Profiles
- Customizable Reports
- Dashboard
- For PPC Campaigns
- KPI Monitoring
- Multi-Campaign
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Survey Builder

## Links

- [View Google Ads Profile](https://www.capterra.com.au/software/213339/google-ads)
- [View Google Marketing Platform Profile](https://www.capterra.com.au/software/213341/google-marketing-platform)
- [View Original Comparison](https://www.capterra.com.au/compare/213339/213341/google-ads/vs/google-marketing-platform)

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