---
description: Compare Google Ads vs Microsoft Advertising to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Ads vs Microsoft Advertising Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [PPC Software](/directory/30967/ppc/software) > [Google Ads \<span\>vs\</span\> Microsoft Advertising](https://www.capterra.com.au/compare/213339/1019345/google-ads/vs/microsoft-advertising)

# Compare Google Ads vs Microsoft Advertising

Canonical: https://www.capterra.com.au/compare/213339/1019345/google-ads/vs/microsoft-advertising

> Detailed comparison between Google Ads and Microsoft Advertising. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Ads | Microsoft Advertising |
| **Overall rating** | 4.4/5 | 3.7/5 |
| **Total Reviews** | 1006 | 10 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, FAQs/Forum, Phone Support, Chat |
| **Training** | Videos | - |

## Best for

### Google Ads

Businesses of any size \&amp; type who are looking to advertise online.

### Microsoft Advertising

Small Businesses&#10;Midsized Businesses&#10;Enterprises&#10;Global advertisers

## Key features

### Google Ads

- API
- Activity Dashboard
- Advertising Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Engagement Tracking
- For PPC Campaigns
- Geotargeting
- Monitoring
- Multi-Campaign
- ROI Tracking

### Microsoft Advertising

- Activity Dashboard
- Activity Tracking
- Advertising Management
- Backlink Monitoring
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Conversion Rate Optimisation
- Dashboard
- Engagement Tracking
- For PPC Campaigns
- Geotargeting
- Keyword Rank Tracking
- Keyword Tracking
- Lead Capture
- Monitoring
- Multi-Campaign
- ROI Tracking

## Links

- [View Google Ads Profile](https://www.capterra.com.au/software/213339/google-ads)
- [View Microsoft Advertising Profile](https://www.capterra.com.au/software/1019345/microsoft-advertising)
- [View Original Comparison](https://www.capterra.com.au/compare/213339/1019345/google-ads/vs/microsoft-advertising)

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