---
description: Compare influence vs #paid to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: influence vs #paid Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/31337/influencer-marketing/software) > [influence \<span\>vs\</span\> \#paid](https://www.capterra.com.au/compare/208851/1014723/influence/vs/hashtag-paid)

# Compare influence vs \#paid

Canonical: https://www.capterra.com.au/compare/208851/1014723/influence/vs/hashtag-paid

> Detailed comparison between influence and \#paid. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | influence | \#paid |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 39 | 41 |
| **Starting Price** | USD 4.00 | USD 449.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Webinars | - |

## Best for

### influence

Join other businesses like Igloo Coolers, ESK Skincare, YesStyle, and EMU Australia who are already using influence.co to run successful influencer campaigns\!

### \#paid

DTC brands, fortune 500 B2C brands and marketing agencies

## Key features

### influence

- API
- Activity Dashboard
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Customisable Branding
- Filtering
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- Multi-Account Management
- Multi-Campaign
- ROI Tracking
- Social Advertising
- Social Media Integration
- Social Performance Management

### \#paid

- Activity Dashboard
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Content Management
- Engagement Tracking
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- Multi-Campaign
- ROI Tracking
- Social Advertising
- Social Media Integration
- Social Performance Management

## Links

- [View influence Profile](https://www.capterra.com.au/software/208851/influence)
- [View \#paid Profile](https://www.capterra.com.au/software/1014723/hashtag-paid)
- [View Original Comparison](https://www.capterra.com.au/compare/208851/1014723/influence/vs/hashtag-paid)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"influence vs #paid Comparison - Capterra Australia 2026","description":"Compare influence vs #paid to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/208851/1014723/influence/vs/hashtag-paid","about":[{"@id":"https://www.capterra.com.au/software/208851/influence#software"},{"@id":"https://www.capterra.com.au/software/1014723/hashtag-paid#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/208851/1014723/influence/vs/hashtag-paid#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/208851/1014723/influence/vs/hashtag-paid#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"influence","description":"At influence.co, we believe the power of influencer marketing comes from authentic human engagement. Our vibrant community of over 100k influencers can help you build brand awareness, create content and drive sales. With our product, we’re confident you can build a successful influencer marketing program in less than 30 minutes a day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/eff7a0ac-8c68-43bf-8bb7-ceba687cda57.png","url":"https://www.capterra.com.au/software/208851/influence","@id":"https://www.capterra.com.au/software/208851/influence#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":39},"offers":{"price":"4","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"#paid","description":"#paid’s all-in-one creator marketing platform helps you market smarter. Build and reach your audience with creator-generated content that’s more relatable to your customers.\n\n??#paid helps brands launch creator marketing campaigns, fast and easy. \n\nWe match companies with creators who are fans of your brand. ??\n\nThat way you have some peace of mind, knowing that posts will always be authentic, pre-approved, and totally scalable (increase your performance with little effort). ??","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/81f51fd3-2208-4420-bae7-26934c669b72.jpeg","url":"https://www.capterra.com.au/software/1014723/hashtag-paid","@id":"https://www.capterra.com.au/software/1014723/hashtag-paid#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":41},"offers":{"price":"449","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.com.au/compare/208851/1014723/influence/vs/hashtag-paid#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Influencer Marketing Software","position":2,"item":"/directory/31337/influencer-marketing/software","@type":"ListItem"},{"name":"influence vs #paid","position":3,"item":"https://www.capterra.com.au/compare/208851/1014723/influence/vs/hashtag-paid","@type":"ListItem"}]}]}
</script>
