---
description: Compare Metricool vs Instagram to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Metricool vs Instagram Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Analytics Tools](/directory/31655/social-media-analytics-tools/software) > [Metricool \<span\>vs\</span\> Instagram](https://www.capterra.com.au/compare/203702/210721/metricool/vs/instagram)

# Compare Metricool vs Instagram

Canonical: https://www.capterra.com.au/compare/203702/210721/metricool/vs/instagram

> Detailed comparison between Metricool and Instagram. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Metricool | Instagram |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 97 | 5144 |
| **Starting Price** | USD 12.00 | - |
| **Free Trial** | No | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Chat | FAQs/Forum, Knowledge Base |
| **Training** | Webinars, Documentation, Videos | Videos |

## Best for

### Metricool

Social media professionals, small business and agencies.

### Instagram

Social media application that enables users to share photos and videos, comment on other users posts, send private messages, search for relevant content, and more using Android and iOS devices.

## Key features

### Metricool

- Automated Scheduling
- Campaign Analytics
- Commenting/Notes
- Content Management
- Customer Engagement
- Customisable Branding
- Customizable Reports
- Engagement Tracking
- Image Library
- Monitoring
- Multi-Account Management
- Post Scheduling
- Reporting & Statistics
- Reporting/Analytics
- Social Advertising
- Social Media Monitoring
- Social Promotion

### Instagram

- Automated Scheduling
- Blogs
- Campaign Analytics
- Commenting/Notes
- Content Management
- Customer Engagement
- Customisable Branding
- Engagement Tracking
- Filtering
- Image Library
- Monitoring
- Multi-Account Management
- Post Scheduling
- Real Time Editing
- Reporting & Statistics
- Reporting/Analytics
- Social Advertising
- Social Media Monitoring
- Social Promotion

## Links

- [View Metricool Profile](https://www.capterra.com.au/software/203702/metricool)
- [View Instagram Profile](https://www.capterra.com.au/software/210721/instagram)
- [View Original Comparison](https://www.capterra.com.au/compare/203702/210721/metricool/vs/instagram)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Metricool vs Instagram Comparison - Capterra Australia 2026","description":"Compare Metricool vs Instagram to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/203702/210721/metricool/vs/instagram","about":[{"@id":"https://www.capterra.com.au/software/203702/metricool#software"},{"@id":"https://www.capterra.com.au/software/210721/instagram#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/203702/210721/metricool/vs/instagram#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.au/compare/203702/210721/metricool/vs/instagram#webpage","isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Metricool","description":"Metricool is a platform that allows you to analyze, schedule, and manage your social networks like a real pro.\nThe tool designed to take your social networks to the moon. Schedule your posts, analyze the data that matters and create a winning strategy. From PC or mobile device.\n\nSave time daily by scheduling, analyzing, and measuring your social media work with Metricool.\n\nOver 1 million people, agencies, and brands use Metricool as their social media and digital ads management hub\nevery day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b8008a0d-cba7-4204-98d5-671000f663fc.png","url":"https://www.capterra.com.au/software/203702/metricool","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/203702/metricool#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":97},"offers":{"price":"12","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Instagram","description":"Social media solution that helps businesses manage content, create and edit posts, and monitor engagement across Instagram accounts.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/1c8a7689-7ff6-40e4-b4ba-2703de05a34e.webp","url":"https://www.capterra.com.au/software/210721/instagram","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/210721/instagram#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":5144},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Analytics Tools","position":2,"item":"/directory/31655/social-media-analytics-tools/software","@type":"ListItem"},{"name":"Metricool vs Instagram","position":3,"item":"https://www.capterra.com.au/compare/203702/210721/metricool/vs/instagram","@type":"ListItem"}],"@id":"https://www.capterra.com.au/compare/203702/210721/metricool/vs/instagram#breadcrumblist"}]}
</script>