---
description: Compare SugarCRM vs ActiveCampaign to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SugarCRM vs ActiveCampaign Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [SugarCRM \<span\>vs\</span\> ActiveCampaign](https://www.capterra.com.au/compare/20344/79367/sugarcrm/vs/activecampaign)

# Compare SugarCRM vs ActiveCampaign

Canonical: https://www.capterra.com.au/compare/20344/79367/sugarcrm/vs/activecampaign

> Detailed comparison between SugarCRM and ActiveCampaign. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | SugarCRM | ActiveCampaign |
| **Overall rating** | 3.8/5 | 4.6/5 |
| **Total Reviews** | 410 | 2561 |
| **Starting Price** | USD 59.00 | $20.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### SugarCRM

Designed for B2B organisations ranging from 50-8,000 employees. We cater to B2B organisations in USA, APAC, Middle East and Europe, including the UK, DACH, Nordics, Benelux, France, Italy and Spain.

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

## Key features

### SugarCRM

- API
- Batch Processing
- Calendar/Reminder System
- Channel Management
- Commission Management
- Customizable Reports
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Pipeline Reports
- Real-Time Data
- Referral Tracking
- Reminders
- Sales Activity Management
- Social Marketing
- Web Forms
- Website Visitor Tracking

### ActiveCampaign

- API
- Batch Processing
- Calendar/Reminder System
- Channel Management
- Commission Management
- Customizable Reports
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Pipeline Reports
- Real-Time Data
- Referral Tracking
- Reminders
- Sales Activity Management
- Social Marketing
- Web Forms
- Website Visitor Tracking

## Links

- [View SugarCRM Profile](https://www.capterra.com.au/software/20344/sugarcrm)
- [View ActiveCampaign Profile](https://www.capterra.com.au/software/79367/activecampaign)
- [View Original Comparison](https://www.capterra.com.au/compare/20344/79367/sugarcrm/vs/activecampaign)

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