---
description: Compare Guusto vs Customer Loyalty to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Guusto vs Customer Loyalty Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Guusto \<span\>vs\</span\> Customer Loyalty](https://www.capterra.com.au/compare/186209/218685/guusto/vs/piggy)

# Compare Guusto vs Customer Loyalty

Canonical: https://www.capterra.com.au/compare/186209/218685/guusto/vs/piggy

> Detailed comparison between Guusto and Customer Loyalty. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Guusto | Customer Loyalty |
| **Overall rating** | 4.9/5 | 4.4/5 |
| **Total Reviews** | 3441 | 35 |
| **Starting Price** | USD 4.80 | EUR 40.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Guusto

Guusto is used by HR leaders, operations managers, healthcare organizations, retail companies, hospitality businesses, manufacturing firms, and financial services.

### Customer Loyalty

B2C and B2B companies of all sizes looking to grow by increasing customer and employee loyalty. From large franchise chains and retailers, to restaurants, food stores, gyms and web stores.

## Key features

### Guusto

- AI/Machine Learning
- API
- Activity Dashboard
- Customer Activity Tracking
- Customer History
- Customer Profiles
- Customisable Branding
- Customizable Reports
- Customizable Templates
- Gamification
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Member Portal
- Reminders
- Rewards Management
- Third-Party Integrations
- eCards

### Customer Loyalty

- API
- Activity Dashboard
- Customer Activity Tracking
- Customer History
- Customer Profiles
- Customisable Branding
- Customizable Templates
- Engagement Tracking
- Gamification
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Member Portal
- Rewards Management
- Survey/Poll Management
- Third-Party Integrations

## Links

- [View Guusto Profile](https://www.capterra.com.au/software/186209/guusto)
- [View Customer Loyalty Profile](https://www.capterra.com.au/software/218685/piggy)
- [View Original Comparison](https://www.capterra.com.au/compare/186209/218685/guusto/vs/piggy)

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