---
description: Compare BrightLocal vs SEOptimer to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: BrightLocal vs SEOptimer Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [SEO Software](/directory/30931/seo/software) > [BrightLocal \<span\>vs\</span\> SEOptimer](https://www.capterra.com.au/compare/182621/1028302/brightlocal/vs/seoptimer)

# Compare BrightLocal vs SEOptimer

Canonical: https://www.capterra.com.au/compare/182621/1028302/brightlocal/vs/seoptimer

> Detailed comparison between BrightLocal and SEOptimer. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | BrightLocal | SEOptimer |
| **Overall rating** | 4.8/5 | 4.7/5 |
| **Total Reviews** | 281 | 3 |
| **Starting Price** | USD 39.00 | USD 29.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Best for

### BrightLocal

Marketing agencies.&#10;SEO agencies.&#10;In-house marketers.&#10;Multi-location businesses.&#10;Enterprise businesses.&#10;Local brick-and-mortar businesses.&#10;Service-area businesses.&#10;SMBs.

### SEOptimer

Small businesses, freelancers, \&amp; digital marketing agencies.

## Key features

### BrightLocal

- API
- Alerts/Notifications
- Backlink Monitoring
- Competitive Analysis
- Customisable Branding
- Customizable Reports
- Customizable Templates
- Dashboard
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Mobile Keywords
- Monitoring
- Performance Metrics
- Reporting & Statistics
- SEO Audit
- SEO Management
- Scheduled/Automated Reports
- Third-Party Integrations
- User Management

### SEOptimer

- API
- Alerts/Notifications
- Backlink Monitoring
- Competitive Analysis
- Customisable Branding
- Customizable Reports
- Customizable Templates
- Dashboard
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Mobile Keywords
- Monitoring
- Performance Metrics
- Reporting & Statistics
- SEO Management
- Scheduled/Automated Reports
- Third-Party Integrations
- User Management

## Links

- [View BrightLocal Profile](https://www.capterra.com.au/software/182621/brightlocal)
- [View SEOptimer Profile](https://www.capterra.com.au/software/1028302/seoptimer)
- [View Original Comparison](https://www.capterra.com.au/compare/182621/1028302/brightlocal/vs/seoptimer)

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