---
description: Compare Google Analytics 360 vs Power My Analytics to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Power My Analytics Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Data Visualisation Tools](/directory/30696/data-visualization/software) > [Google Analytics 360 \<span\>vs\</span\> Power My Analytics](https://www.capterra.com.au/compare/177042/214290/google-analytics/vs/power-my-analytics)

# Compare Google Analytics 360 vs Power My Analytics

Canonical: https://www.capterra.com.au/compare/177042/214290/google-analytics/vs/power-my-analytics

> Detailed comparison between Google Analytics 360 and Power My Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Power My Analytics |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 8089 | 182 |
| **Starting Price** | - | USD 14.95 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Power My Analytics

Digital marketing agencies and in-house marketing professionals looking to save time through reporting automation, consolidate metrics across platforms, and retain valuable marketing data over time.

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Conversion Tracking
- Customisable Dashboard
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Forecasting
- KPI Monitoring
- Marketing Reports
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Page View
- Website Analytics

### Power My Analytics

- API
- Ad hoc Reporting
- Conversion Tracking
- Customisable Dashboard
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Forecasting
- KPI Monitoring
- Marketing Reports
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Page View
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.capterra.com.au/software/177042/google-analytics)
- [View Power My Analytics Profile](https://www.capterra.com.au/software/214290/power-my-analytics)
- [View Original Comparison](https://www.capterra.com.au/compare/177042/214290/google-analytics/vs/power-my-analytics)

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