---
description: Compare Google Analytics 360 vs Pathmatics to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Pathmatics Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Pathmatics](https://www.capterra.com.au/compare/177042/210404/google-analytics/vs/pathmatics)

# Compare Google Analytics 360 vs Pathmatics

Canonical: https://www.capterra.com.au/compare/177042/210404/google-analytics/vs/pathmatics

> Detailed comparison between Google Analytics 360 and Pathmatics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Pathmatics |
| **Overall rating** | 4.7/5 | 5.0/5 |
| **Total Reviews** | 8089 | 1 |
| **Starting Price** | - | - |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | - |
| **Training** | Webinars, Documentation, Videos | - |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Pathmatics

Marketing intelligence tool that helps agencies, brands, and publishers to compare multiple brands, understand programmatic shares, see ads spend, impression breakouts across social media, and more.

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Analytics
- Campaign Tracking
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customizable Reports
- Dashboard
- Data Integration
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Performance Metrics
- Real-Time Data
- Referral Tracking
- Site Search Tracking
- Website Analytics

### Pathmatics

- Campaign Tracking
- Conversion Tracking
- Customer Journey Mapping
- Dashboard
- Performance Metrics
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.capterra.com.au/software/177042/google-analytics)
- [View Pathmatics Profile](https://www.capterra.com.au/software/210404/pathmatics)
- [View Original Comparison](https://www.capterra.com.au/compare/177042/210404/google-analytics/vs/pathmatics)

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