---
description: Compare Google Analytics 360 vs Plausible Analytics to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Plausible Analytics Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Plausible Analytics](https://www.capterra.com.au/compare/177042/187430/google-analytics/vs/plausible-insights)

# Compare Google Analytics 360 vs Plausible Analytics

Canonical: https://www.capterra.com.au/compare/177042/187430/google-analytics/vs/plausible-insights

> Detailed comparison between Google Analytics 360 and Plausible Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Plausible Analytics |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 8090 | 8 |
| **Starting Price** | - | USD 9.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Webinars, Documentation, Videos | Documentation |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Plausible Analytics

Startups, SaaS companies, marketing teams, agencies, and enterprises that want simple, privacy-first website analytics without the complexity of traditional tools.

## Key features

### Google Analytics 360

- A/B Testing
- API
- Access Controls/Permissions
- Campaign Management
- Customer Segmentation
- Customizable Reports
- Dashboard Creation
- Monitoring
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Time on Site Tracking
- Visualization
- Website Analytics

### Plausible Analytics

- A/B Testing
- API
- Access Controls/Permissions
- Campaign Management
- Customer Segmentation
- Customizable Reports
- Dashboard Creation
- Monitoring
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Time on Site Tracking
- Visualization
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.capterra.com.au/software/177042/google-analytics)
- [View Plausible Analytics Profile](https://www.capterra.com.au/software/187430/plausible-insights)
- [View Original Comparison](https://www.capterra.com.au/compare/177042/187430/google-analytics/vs/plausible-insights)

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