---
description: Compare Google Analytics 360 vs Permutive to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Permutive Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Permutive](https://www.capterra.com.au/compare/177042/184319/google-analytics/vs/publisher-dmp)

# Compare Google Analytics 360 vs Permutive

Canonical: https://www.capterra.com.au/compare/177042/184319/google-analytics/vs/publisher-dmp

> Detailed comparison between Google Analytics 360 and Permutive. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Permutive |
| **Overall rating** | 4.7/5 | 4.0/5 |
| **Total Reviews** | 8089 | 1 |
| **Starting Price** | - | - |
| **Free Trial** | No | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Permutive

Publishers

## Key features

### Google Analytics 360

- API
- Access Controls/Permissions
- Activity Dashboard
- Behavior Tracking
- Campaign Management
- Collaboration Tools
- Customer Database
- Customer Segmentation
- Customizable Reports
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Integration
- Monitoring
- Multiple Data Sources
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics

### Permutive

- API
- Access Controls/Permissions
- Activity Dashboard
- Behavior Tracking
- Campaign Management
- Collaboration Tools
- Customer Database
- Customer Segmentation
- Customizable Reports
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Integration
- Monitoring
- Multiple Data Sources
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics

## Links

- [View Google Analytics 360 Profile](https://www.capterra.com.au/software/177042/google-analytics)
- [View Permutive Profile](https://www.capterra.com.au/software/184319/publisher-dmp)
- [View Original Comparison](https://www.capterra.com.au/compare/177042/184319/google-analytics/vs/publisher-dmp)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs Permutive Comparison - Capterra Australia 2026","description":"Compare Google Analytics 360 vs Permutive to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/177042/184319/google-analytics/vs/publisher-dmp","about":[{"@id":"https://www.capterra.com.au/software/177042/google-analytics#software"},{"@id":"https://www.capterra.com.au/software/184319/publisher-dmp#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/177042/184319/google-analytics/vs/publisher-dmp#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.au/compare/177042/184319/google-analytics/vs/publisher-dmp#webpage","isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.com.au/software/177042/google-analytics","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/177042/google-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"name":"Permutive","description":"Permutive puts publishers in control of their revenue by enabling them to reach &amp; monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports.\n\nIn unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers.","url":"https://www.capterra.com.au/software/184319/publisher-dmp","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/184319/publisher-dmp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.0,"bestRating":5,"ratingCount":1},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/31018/marketing-analytics/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Permutive","position":3,"item":"https://www.capterra.com.au/compare/177042/184319/google-analytics/vs/publisher-dmp","@type":"ListItem"}],"@id":"https://www.capterra.com.au/compare/177042/184319/google-analytics/vs/publisher-dmp#breadcrumblist"}]}
</script>