---
description: Compare Toucan vs Google Analytics 360 to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Toucan vs Google Analytics 360 Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Reporting Tools](/directory/30053/reporting/software) > [Toucan \<span\>vs\</span\> Google Analytics 360](https://www.capterra.com.au/compare/175762/177042/toucan-toco/vs/google-analytics)

# Compare Toucan vs Google Analytics 360

Canonical: https://www.capterra.com.au/compare/175762/177042/toucan-toco/vs/google-analytics

> Detailed comparison between Toucan and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Toucan | Google Analytics 360 |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 51 | 8089 |
| **Starting Price** | USD 1,000.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Toucan

Toucan's target market includes SaaS companies, mid-sized and large businesses, and organizations looking to integrate simple and powerful embedded analytics for their users.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### Toucan

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Customizable Reports
- Dashboard
- Data Discovery
- Data Management
- Interactive Reports
- KPI Monitoring
- Marketing Reports
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Search/Filter

### Google Analytics 360

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Customizable Reports
- Dashboard
- Data Discovery
- Data Management
- Interactive Reports
- KPI Monitoring
- Marketing Reports
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Search/Filter

## Links

- [View Toucan Profile](https://www.capterra.com.au/software/175762/toucan-toco)
- [View Google Analytics 360 Profile](https://www.capterra.com.au/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.com.au/compare/175762/177042/toucan-toco/vs/google-analytics)

-----

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