---
description: Compare MediaRadar vs Fathom to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: MediaRadar vs Fathom Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/10041/market-research/software) > [MediaRadar \<span\>vs\</span\> Fathom](https://www.capterra.com.au/compare/173818/1037530/mediaradar/vs/fathom)

# Compare MediaRadar vs Fathom

Canonical: https://www.capterra.com.au/compare/173818/1037530/mediaradar/vs/fathom

> Detailed comparison between MediaRadar and Fathom. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | MediaRadar | Fathom |
| **Overall rating** | 4.5/5 | 5.0/5 |
| **Total Reviews** | 240 | 807 |
| **Starting Price** | USD 5,000.00 | USD 15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Live Online, Documentation | Webinars, Documentation |

## Best for

### MediaRadar

Media sellers rely on MediaRadar to prospect, create compelling pitches, and connect with the right buyers. Agencies and marketers use MediaRadar to create the best media mix and monitor competitors.

### Fathom

Anyone who is on a lot of video calls: Sales and customer success professionals, founders, businesses with remote teams, consultants, etc.

## Key features

### MediaRadar

- Alerts/Notifications
- Client Management
- Customizable Reports
- Face-to-Face
- Lead Capture
- Performance Management
- Reporting/Analytics
- Search/Filter

### Fathom

- AI/Machine Learning
- API
- Alerts/Notifications
- Call Tracking
- Configurable Workflow
- Live Chat
- Natural Language Processing
- Real-Time Data
- Recording
- Reminders
- Reporting/Analytics
- Search/Filter
- Speech Recognition
- Timecoding
- Video Conferencing

## Links

- [View MediaRadar Profile](https://www.capterra.com.au/software/173818/mediaradar)
- [View Fathom Profile](https://www.capterra.com.au/software/1037530/fathom)
- [View Original Comparison](https://www.capterra.com.au/compare/173818/1037530/mediaradar/vs/fathom)

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