---
description: Compare HubSpot Marketing Hub vs Surfer to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot Marketing Hub vs Surfer Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/30781/social-media-marketing/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Surfer](https://www.capterra.com.au/compare/171840/218703/hubspot-marketing/vs/surfer)

# Compare HubSpot Marketing Hub vs Surfer

Canonical: https://www.capterra.com.au/compare/171840/218703/hubspot-marketing/vs/surfer

> Detailed comparison between HubSpot Marketing Hub and Surfer. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | Surfer |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 6220 | 421 |
| **Starting Price** | USD 15.00 | USD 182.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

### Surfer

CMOs, Marketers, Creators, Copywriters, SEOs, teams, agencies, and enterprises looking to grow organic traffic and build brands.

## Key features

### HubSpot Marketing Hub

- API
- Activity Dashboard
- Alerts/Notifications
- Audit Management
- Collaboration Tools
- Competitive Analysis
- Content Management
- Content Marketing Software
- Dashboard
- Google Analytics Integration
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Marketing Management
- Reporting & Statistics
- SEO Management
- Third-Party Integrations
- User Management
- WYSIWYG Editor
- Website Analytics

### Surfer

- API
- Activity Dashboard
- Alerts/Notifications
- Audit Management
- Collaboration Tools
- Competitive Analysis
- Content Management
- Content Marketing Software
- Dashboard
- Google Analytics Integration
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Marketing Management
- Reporting & Statistics
- SEO Management
- Third-Party Integrations
- User Management
- WYSIWYG Editor
- Website Analytics

## Links

- [View HubSpot Marketing Hub Profile](https://www.capterra.com.au/software/171840/hubspot-marketing)
- [View Surfer Profile](https://www.capterra.com.au/software/218703/surfer)
- [View Original Comparison](https://www.capterra.com.au/compare/171840/218703/hubspot-marketing/vs/surfer)

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