---
description: Compare HubSpot Marketing Hub vs Google Marketing Platform to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot Marketing Hub vs Google Marketing Platform Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/30781/social-media-marketing/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Google Marketing Platform](https://www.capterra.com.au/compare/171840/213341/hubspot-marketing/vs/google-marketing-platform)

# Compare HubSpot Marketing Hub vs Google Marketing Platform

Canonical: https://www.capterra.com.au/compare/171840/213341/hubspot-marketing/vs/google-marketing-platform

> Detailed comparison between HubSpot Marketing Hub and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | HubSpot Marketing Hub | Google Marketing Platform |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 6220 | 25 |
| **Starting Price** | USD 15.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Best for

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

### Google Marketing Platform

\-

## Key features

### HubSpot Marketing Hub

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Customer Segmentation
- Dashboard
- Lead Management
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Tagging
- Visual Analytics
- Website Analytics
- Website Visitor Tracking

### Google Marketing Platform

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Channel Management
- Customer Segmentation
- Customizable Reports
- Dashboard
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Tagging
- Visual Analytics
- Website Analytics

## Links

- [View HubSpot Marketing Hub Profile](https://www.capterra.com.au/software/171840/hubspot-marketing)
- [View Google Marketing Platform Profile](https://www.capterra.com.au/software/213341/google-marketing-platform)
- [View Original Comparison](https://www.capterra.com.au/compare/171840/213341/hubspot-marketing/vs/google-marketing-platform)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"HubSpot Marketing Hub vs Google Marketing Platform Comparison - Capterra Australia 2026","description":"Compare HubSpot Marketing Hub vs Google Marketing Platform to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/171840/213341/hubspot-marketing/vs/google-marketing-platform","about":[{"@id":"https://www.capterra.com.au/software/171840/hubspot-marketing#software"},{"@id":"https://www.capterra.com.au/software/213341/google-marketing-platform#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/171840/213341/hubspot-marketing/vs/google-marketing-platform#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/171840/213341/hubspot-marketing/vs/google-marketing-platform#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"HubSpot Marketing Hub","description":"HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/abcc5258-419b-492a-a5c3-e3ada71d0e1c.png","url":"https://www.capterra.com.au/software/171840/hubspot-marketing","@id":"https://www.capterra.com.au/software/171840/hubspot-marketing#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":6220},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Google Marketing Platform","description":"Advertising agency solution that helps businesses gain insights into the performance of advertisement campaigns &amp; understand customers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/46da041c-9a82-47fe-8502-d45c62c45aa1.png","url":"https://www.capterra.com.au/software/213341/google-marketing-platform","@id":"https://www.capterra.com.au/software/213341/google-marketing-platform#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":25},"operatingSystem":"Cloud, Windows on premise, Linux on premise"},{"@id":"https://www.capterra.com.au/compare/171840/213341/hubspot-marketing/vs/google-marketing-platform#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Marketing Tools","position":2,"item":"/directory/30781/social-media-marketing/software","@type":"ListItem"},{"name":"HubSpot Marketing Hub vs Google Marketing Platform","position":3,"item":"https://www.capterra.com.au/compare/171840/213341/hubspot-marketing/vs/google-marketing-platform","@type":"ListItem"}]}]}
</script>