---
description: Compare HubSpot Marketing Hub vs Pathmatics to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot Marketing Hub vs Pathmatics Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Pathmatics](https://www.capterra.com.au/compare/171840/210404/hubspot-marketing/vs/pathmatics)

# Compare HubSpot Marketing Hub vs Pathmatics

Canonical: https://www.capterra.com.au/compare/171840/210404/hubspot-marketing/vs/pathmatics

> Detailed comparison between HubSpot Marketing Hub and Pathmatics. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | HubSpot Marketing Hub | Pathmatics |
| **Overall rating** | 4.5/5 | 5.0/5 |
| **Total Reviews** | 6220 | 1 |
| **Starting Price** | USD 15.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | - |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Best for

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

### Pathmatics

Marketing intelligence tool that helps agencies, brands, and publishers to compare multiple brands, understand programmatic shares, see ads spend, impression breakouts across social media, and more.

## Key features

### HubSpot Marketing Hub

- Campaign Analytics
- Campaign Tracking
- Conversion Rate Optimisation
- Conversion Tracking
- Dashboard
- Engagement Tracking
- Filtering
- Form Builder
- Keyword Rank Tracking
- Keyword Tracking
- Lead Management
- Monitoring
- Performance Metrics
- Real Time Editing
- Social Advertising
- Social Marketing
- Web Forms
- Website Analytics
- Website Publishing Options
- Website Visitor Tracking

### Pathmatics

- Campaign Analytics
- Campaign Tracking
- Conversion Tracking
- Dashboard
- Performance Metrics
- Website Analytics

## Links

- [View HubSpot Marketing Hub Profile](https://www.capterra.com.au/software/171840/hubspot-marketing)
- [View Pathmatics Profile](https://www.capterra.com.au/software/210404/pathmatics)
- [View Original Comparison](https://www.capterra.com.au/compare/171840/210404/hubspot-marketing/vs/pathmatics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"HubSpot Marketing Hub vs Pathmatics Comparison - Capterra Australia 2026","description":"Compare HubSpot Marketing Hub vs Pathmatics to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/171840/210404/hubspot-marketing/vs/pathmatics","about":[{"@id":"https://www.capterra.com.au/software/171840/hubspot-marketing#software"},{"@id":"https://www.capterra.com.au/software/210404/pathmatics#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/171840/210404/hubspot-marketing/vs/pathmatics#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.au/compare/171840/210404/hubspot-marketing/vs/pathmatics#webpage","isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"HubSpot Marketing Hub","description":"HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/abcc5258-419b-492a-a5c3-e3ada71d0e1c.png","url":"https://www.capterra.com.au/software/171840/hubspot-marketing","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/171840/hubspot-marketing#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":6220},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Pathmatics","description":"Marketing analytics platform that helps businesses to acquire insights on competitors' ads served, money spent, impressions, etc.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ae87534d-eda2-4813-8153-6d27a643d64d.png","url":"https://www.capterra.com.au/software/210404/pathmatics","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/210404/pathmatics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":1},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/30013/email-marketing/software","@type":"ListItem"},{"name":"HubSpot Marketing Hub vs Pathmatics","position":3,"item":"https://www.capterra.com.au/compare/171840/210404/hubspot-marketing/vs/pathmatics","@type":"ListItem"}],"@id":"https://www.capterra.com.au/compare/171840/210404/hubspot-marketing/vs/pathmatics#breadcrumblist"}]}
</script>