---
description: Compare HubSpot Marketing Hub vs Octopus CRM to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot Marketing Hub vs Octopus CRM Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/30781/social-media-marketing/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Octopus CRM](https://www.capterra.com.au/compare/171840/204641/hubspot-marketing/vs/octopus-crm)

# Compare HubSpot Marketing Hub vs Octopus CRM

Canonical: https://www.capterra.com.au/compare/171840/204641/hubspot-marketing/vs/octopus-crm

> Detailed comparison between HubSpot Marketing Hub and Octopus CRM. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | Octopus CRM |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 6220 | 274 |
| **Starting Price** | USD 15.00 | USD 9.99 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation |

## Best for

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

### Octopus CRM

Octopus CRM is used by business owners, marketers, and recruiters to automate repetitive tasks on LinkedIn, improve prospecting and save time.

## Key features

### HubSpot Marketing Hub

- A/B Testing
- API
- CRM
- Campaign Management
- Collaboration Tools
- Contact Database
- Conversion Tracking
- Customer Segmentation
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Verification/Validation
- Marketing Automation
- Performance Metrics
- Personalization
- Reporting/Analytics
- Search/Filter
- Social Media Integration

### Octopus CRM

- A/B Testing
- API
- CRM
- Campaign Management
- Collaboration Tools
- Contact Database
- Conversion Tracking
- Customer Segmentation
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Verification/Validation
- Marketing Automation
- Performance Metrics
- Personalization
- Reporting/Analytics
- Search/Filter
- Social Media Integration

## Links

- [View HubSpot Marketing Hub Profile](https://www.capterra.com.au/software/171840/hubspot-marketing)
- [View Octopus CRM Profile](https://www.capterra.com.au/software/204641/octopus-crm)
- [View Original Comparison](https://www.capterra.com.au/compare/171840/204641/hubspot-marketing/vs/octopus-crm)

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