---
description: Compare HubSpot Marketing Hub vs Metricool to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot Marketing Hub vs Metricool Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/30781/social-media-marketing/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Metricool](https://www.capterra.com.au/compare/171840/203702/hubspot-marketing/vs/metricool)

# Compare HubSpot Marketing Hub vs Metricool

Canonical: https://www.capterra.com.au/compare/171840/203702/hubspot-marketing/vs/metricool

> Detailed comparison between HubSpot Marketing Hub and Metricool. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | Metricool |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 6243 | 97 |
| **Starting Price** | USD 15.00 | USD 0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

### Metricool

Social media managers, marketing agencies, and small-to-midsize businesses managing multiple brands or clients. Ideal for data-driven marketers who need analytics, client reporting and ad tracking.

## Key features

### HubSpot Marketing Hub

- A/B Testing
- API
- Automated Publishing
- Campaign Planning
- Campaign Scheduling
- Collaboration Tools
- Content Management
- Dashboard
- Engagement Tracking
- Filtering
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Performance Metrics
- Post Scheduling
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration
- Social Media Monitoring

### Metricool

- A/B Testing
- API
- Automated Publishing
- Campaign Planning
- Campaign Scheduling
- Collaboration Tools
- Content Management
- Dashboard
- Engagement Tracking
- Filtering
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Performance Metrics
- Post Scheduling
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration
- Social Media Monitoring

## Links

- [View HubSpot Marketing Hub Profile](https://www.capterra.com.au/software/171840/hubspot-marketing)
- [View Metricool Profile](https://www.capterra.com.au/software/203702/metricool)
- [View Original Comparison](https://www.capterra.com.au/compare/171840/203702/hubspot-marketing/vs/metricool)

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