---
description: Compare HubSpot Marketing Hub vs Freshmarketer to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot Marketing Hub vs Freshmarketer Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/30781/social-media-marketing/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Freshmarketer](https://www.capterra.com.au/compare/171840/1008465/hubspot-marketing/vs/freshmarketer)

# Compare HubSpot Marketing Hub vs Freshmarketer

Canonical: https://www.capterra.com.au/compare/171840/1008465/hubspot-marketing/vs/freshmarketer

> Detailed comparison between HubSpot Marketing Hub and Freshmarketer. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | Freshmarketer |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 6220 | 25 |
| **Starting Price** | USD 15.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

### Freshmarketer

\-

## Key features

### HubSpot Marketing Hub

- A/B Testing
- API
- CRM
- Campaign Segmentation
- Contact Database
- Content Management
- Conversion Rate Optimisation
- Form Builder
- List Management
- Marketing Automation
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Post Scheduling
- Reporting/Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Website Publishing Options

### Freshmarketer

- A/B Testing
- API
- CRM
- Campaign Segmentation
- Contact Database
- Content Management
- Conversion Rate Optimisation
- Form Builder
- List Management
- Marketing Automation
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Post Scheduling
- Reporting/Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Website Publishing Options

## Links

- [View HubSpot Marketing Hub Profile](https://www.capterra.com.au/software/171840/hubspot-marketing)
- [View Freshmarketer Profile](https://www.capterra.com.au/software/1008465/freshmarketer)
- [View Original Comparison](https://www.capterra.com.au/compare/171840/1008465/hubspot-marketing/vs/freshmarketer)

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