---
description: Compare Open Loyalty vs Guusto to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Open Loyalty vs Guusto Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Gamification Software](/directory/30911/gamification/software) > [Open Loyalty \<span\>vs\</span\> Guusto](https://www.capterra.com.au/compare/171121/186209/open-loyalty/vs/guusto)

# Compare Open Loyalty vs Guusto

Canonical: https://www.capterra.com.au/compare/171121/186209/open-loyalty/vs/guusto

> Detailed comparison between Open Loyalty and Guusto. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Open Loyalty | Guusto |
| **Overall rating** | 4.8/5 | 4.9/5 |
| **Total Reviews** | 15 | 3441 |
| **Starting Price** | - | USD 4.80 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### Open Loyalty

Open Loyalty is perfect for any industry, including retail, ecommerce, D2C, healthcare, sports, and more.&#10;&#10;We have helped 100+ enterprises such as Heineken, JTI, limango, INTERSPORT, and ALDO.

### Guusto

Guusto is used by HR leaders, operations managers, healthcare organizations, retail companies, hospitality businesses, manufacturing firms, and financial services.

## Key features

### Open Loyalty

- API
- Activity Dashboard
- Customer Activity Tracking
- Customer History
- Customer Profiles
- Customisable Branding
- Customizable Templates
- Gamification
- Gift Card Management
- Leaderboards
- Loyalty Cards
- Loyalty Program
- Member Portal
- Performance Metrics
- Referral Tracking
- Rewards Management
- Third-Party Integrations

### Guusto

- API
- Activity Dashboard
- Customer Activity Tracking
- Customer History
- Customer Profiles
- Customisable Branding
- Customizable Reports
- Customizable Templates
- Gamification
- Gift Card Management
- Leaderboards
- Loyalty Cards
- Loyalty Program
- Member Portal
- Performance Metrics
- Referral Tracking
- Reminders
- Rewards Management
- Third-Party Integrations
- eCards

## Links

- [View Open Loyalty Profile](https://www.capterra.com.au/software/171121/open-loyalty)
- [View Guusto Profile](https://www.capterra.com.au/software/186209/guusto)
- [View Original Comparison](https://www.capterra.com.au/compare/171121/186209/open-loyalty/vs/guusto)

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