---
description: Compare SumUp vs Brand Loyalty to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SumUp vs Brand Loyalty Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Billing and Invoicing Software](/directory/30015/billing-and-invoicing/software) > [SumUp \<span\>vs\</span\> Brand Loyalty](https://www.capterra.com.au/compare/170673/1027426/sumup-air/vs/brand-loyalty)

# Compare SumUp vs Brand Loyalty

Canonical: https://www.capterra.com.au/compare/170673/1027426/sumup-air/vs/brand-loyalty

> Detailed comparison between SumUp and Brand Loyalty. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | SumUp | Brand Loyalty |
| **Overall rating** | 4.5/5 | 4.0/5 |
| **Total Reviews** | 1470 | 1 |
| **Starting Price** | USD 99.00 | EUR 40.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | - |
| **Training** | Live Online, Webinars, Documentation, Videos | - |

## Best for

### SumUp

SumUp is used by coffee shops, tea houses, dessert and bakery establishments, fast casual restaurants, boutiques, barbershops, salons, and retail stores.

### Brand Loyalty

\-

## Key features

### SumUp

- API
- CRM
- Campaign Planning
- Communication Management
- Customer Activity Tracking
- Customer Database
- Customer History
- Customer Profiles
- Customisable Branding
- Customizable Templates
- Discount Management
- Engagement Tracking
- Gamification
- Loyalty Cards
- Membership Management
- Multi-Channel Communication
- Multi-Channel Marketing
- Point of Sale (POS)
- SMS Marketing
- eCommerce Management

### Brand Loyalty

- API
- CRM
- Campaign Planning
- Communication Management
- Customer Activity Tracking
- Customer Database
- Customer History
- Customer Profiles
- Customisable Branding
- Customizable Templates
- Discount Management
- Engagement Tracking
- Gamification
- Loyalty Cards
- Membership Management
- Multi-Channel Communication
- Multi-Channel Marketing
- Point of Sale (POS)
- SMS Marketing
- eCommerce Management

## Links

- [View SumUp Profile](https://www.capterra.com.au/software/170673/sumup-air)
- [View Brand Loyalty Profile](https://www.capterra.com.au/software/1027426/brand-loyalty)
- [View Original Comparison](https://www.capterra.com.au/compare/170673/1027426/sumup-air/vs/brand-loyalty)

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