---
description: Compare Trustpilot vs SmileBack to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Trustpilot vs SmileBack Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Reputation Management Software](/directory/30750/reputation-management/software) > [Trustpilot \<span\>vs\</span\> SmileBack](https://www.capterra.com.au/compare/169618/178951/trustpilot/vs/smileback)

# Compare Trustpilot vs SmileBack

Canonical: https://www.capterra.com.au/compare/169618/178951/trustpilot/vs/smileback

> Detailed comparison between Trustpilot and SmileBack. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Trustpilot | SmileBack |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 1202 | 35 |
| **Starting Price** | USD 299.00 | USD 99.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### Trustpilot

Trustpilot serves all of the Internet economy.&#10;&#10;- Ecommerce&#10;- Retail&#10;- Financial services&#10;- Consumer services&#10;- Consumer goods&#10;- Insurance&#10;- Healthcare&#10;- Auto&#10;- Travel

### SmileBack

Our customers are users of helpdesks, this includes outsourced helpdesks such as MSPs but also the broader helpdesk space, where the helpdesk supports a business, rather than is the business.

## Key features

### Trustpilot

- API
- Activity Dashboard
- Alerts/Notifications
- Customer Database
- Customizable Reports
- Dashboard
- Engagement Tracking
- Feedback Management
- Negative Feedback Management
- Performance Metrics
- Predictive Analytics
- Real-Time Analytics
- Real-Time Notifications
- Real-Time Reporting
- Reporting/Analytics
- Sentiment Analysis
- Survey/Poll Management
- Surveys & Feedback
- Trend Analysis
- Widgets

### SmileBack

- API
- Activity Dashboard
- Alerts/Notifications
- Customer Database
- Customizable Reports
- Dashboard
- Engagement Tracking
- Feedback Management
- Negative Feedback Management
- Performance Metrics
- Predictive Analytics
- Real-Time Analytics
- Real-Time Notifications
- Real-Time Reporting
- Reporting/Analytics
- Sentiment Analysis
- Survey/Poll Management
- Surveys & Feedback
- Trend Analysis
- Widgets

## Links

- [View Trustpilot Profile](https://www.capterra.com.au/software/169618/trustpilot)
- [View SmileBack Profile](https://www.capterra.com.au/software/178951/smileback)
- [View Original Comparison](https://www.capterra.com.au/compare/169618/178951/trustpilot/vs/smileback)

-----

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