---
description: Compare Looker vs Fathom to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Looker vs Fathom Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Key Performance Indicator (KPI) Software](/directory/32626/kpi/software) > [Looker \<span\>vs\</span\> Fathom](https://www.capterra.com.au/compare/169053/1032799/looker/vs/fathom-analytics)

# Compare Looker vs Fathom

Canonical: https://www.capterra.com.au/compare/169053/1032799/looker/vs/fathom-analytics

> Detailed comparison between Looker and Fathom. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Looker | Fathom |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 282 | 2 |
| **Starting Price** | USD 2,000.00 | USD 15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Best for

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

### Fathom

Designed for website owners of all sizes, it is a cloud-based website analytics tool that helps collect visitor data for multiple websites, monitor marketing campaigns, export data, and more.

## Key features

### Looker

- API
- Activity Dashboard
- Activity Tracking
- Alerts/Escalation
- Charting
- Conversion Tracking
- Customer Journey Mapping
- Dashboard Creation
- Keyword Tracking
- Monitoring
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Sales Trend Analysis
- Search/Filter
- Trend Analysis
- Visual Analytics
- Visualization
- Website Analytics

### Fathom

- API
- Activity Dashboard
- Activity Tracking
- Alerts/Escalation
- Charting
- Conversion Tracking
- Customer Journey Mapping
- Dashboard Creation
- Keyword Tracking
- Monitoring
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Sales Trend Analysis
- Search/Filter
- Trend Analysis
- Visual Analytics
- Visualization
- Website Analytics

## Links

- [View Looker Profile](https://www.capterra.com.au/software/169053/looker)
- [View Fathom Profile](https://www.capterra.com.au/software/1032799/fathom-analytics)
- [View Original Comparison](https://www.capterra.com.au/compare/169053/1032799/looker/vs/fathom-analytics)

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