---
description: Compare Wix vs Brilliant to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Wix vs Brilliant Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [App Development Software](/directory/30082/application-development/software) > [Wix \<span\>vs\</span\> Brilliant](https://www.capterra.com.au/compare/169007/1040127/wix/vs/brilliant)

# Compare Wix vs Brilliant

Canonical: https://www.capterra.com.au/compare/169007/1040127/wix/vs/brilliant

> Detailed comparison between Wix and Brilliant. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Wix | Brilliant |
| **Overall rating** | 4.4/5 | 4.8/5 |
| **Total Reviews** | 10606 | 22 |
| **Starting Price** | USD 17.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Wix

Wix is used by eCommerce businesses, portfolio creators, bloggers, restaurants, non-profits, fashion brands, electronics retailers, and event organizers.

### Brilliant

We support Marketing, Sales, Business Development, Brand, and People Experience teams to create impactful gifts that build loyalty, enhance conversion and retention, and make people happy.

## Key features

### Wix

- API
- Activity Dashboard
- Alerts/Notifications
- CRM
- Campaign Management
- Catalog Management
- Customisable Branding
- Email Marketing
- Event Triggered Actions
- Inventory Management
- Kitting
- Lead Generation
- Multi-Location
- Order Management
- Order Tracking
- ROI Tracking
- Shipping Management
- Shopping Cart
- Third-Party Integrations
- Website Management

### Brilliant

- API
- Activity Dashboard
- Alerts/Notifications
- CRM
- Campaign Management
- Catalog Management
- Customisable Branding
- Email Marketing
- Event Triggered Actions
- Inventory Management
- Kitting
- Lead Generation
- Multi-Location
- Order Management
- Order Tracking
- ROI Tracking
- Shipping Management
- Shopping Cart
- Third-Party Integrations
- Website Management

## Links

- [View Wix Profile](https://www.capterra.com.au/software/169007/wix)
- [View Brilliant Profile](https://www.capterra.com.au/software/1040127/brilliant)
- [View Original Comparison](https://www.capterra.com.au/compare/169007/1040127/wix/vs/brilliant)

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