---
description: Compare GMass vs OpenWidget to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: GMass vs OpenWidget Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Email Tracking Software](/directory/31325/email-tracking/software) > [GMass \<span\>vs\</span\> OpenWidget](https://www.capterra.com.au/compare/168452/1049212/gmass/vs/openwidget)

# Compare GMass vs OpenWidget

Canonical: https://www.capterra.com.au/compare/168452/1049212/gmass/vs/openwidget

> Detailed comparison between GMass and OpenWidget. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | GMass | OpenWidget |
| **Overall rating** | 4.8/5 | - |
| **Total Reviews** | 1366 | 0 |
| **Starting Price** | USD 25.00 | USD 0.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### GMass

Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had.

### OpenWidget

Business website owners of all sizes.

## Key features

### GMass

- API
- Activity Dashboard
- Alerts/Notifications
- Behavior Tracking
- Behavioral Targeting
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Content Analytics
- Contextual Targeting
- Customer Segmentation
- Email Marketing
- Engagement Tracking
- Experience Management
- Personalization
- Real-Time Reporting
- Reporting/Analytics
- Scheduling
- Template Management
- Third-Party Integrations

### OpenWidget

- Activity Dashboard
- Alerts/Notifications
- Behavior Tracking
- Behavioral Targeting
- Campaign Management
- Campaign Segmentation
- Content Analytics
- Contextual Targeting
- Customer Segmentation
- Email Marketing
- Engagement Tracking
- Experience Management
- Real-Time Reporting
- Reporting/Analytics
- Template Management
- Third-Party Integrations

## Links

- [View GMass Profile](https://www.capterra.com.au/software/168452/gmass)
- [View OpenWidget Profile](https://www.capterra.com.au/software/1049212/openwidget)
- [View Original Comparison](https://www.capterra.com.au/compare/168452/1049212/gmass/vs/openwidget)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GMass vs OpenWidget Comparison - Capterra Australia 2026","description":"Compare GMass vs OpenWidget to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/168452/1049212/gmass/vs/openwidget","about":[{"@id":"https://www.capterra.com.au/software/168452/gmass#software"},{"@id":"https://www.capterra.com.au/software/1049212/openwidget#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/168452/1049212/gmass/vs/openwidget#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/168452/1049212/gmass/vs/openwidget#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"GMass","description":"Transform Gmail into a powerful but easy-to-use email marketing and mail merge platform loved by more than 1.5 million people. 99% of users report the best deliverability they've ever had. Easily send campaigns by connecting a Google Sheet of contacts. Set follow-up emails to be sent sequentially until you get a reply. Personalize. Track opens, clicks, replies, and more. Automated recurring campaigns. Advanced scheduling. Great team features. Fast A/B testing. Inbox rotation. Break Gmail's sending limits. And so, so much more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/cf7fd81a-57c5-4394-82f0-229a7fc86272.png","url":"https://www.capterra.com.au/software/168452/gmass","@id":"https://www.capterra.com.au/software/168452/gmass#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":1366},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"OpenWidget","description":"OpenWidget - a free plugin and web widget - enhance your website's customer service capabilities with our customizable widget. \n\nPowerful no-code tool that can help you easily improve customer engagement, increase conversion rates, manage customer inquiries, tickets, and live chat all in one platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b7814b09-3fc7-4bac-8570-324bada13795.png","url":"https://www.capterra.com.au/software/1049212/openwidget","@id":"https://www.capterra.com.au/software/1049212/openwidget#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.com.au/compare/168452/1049212/gmass/vs/openwidget#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Tracking Software","position":2,"item":"/directory/31325/email-tracking/software","@type":"ListItem"},{"name":"GMass vs OpenWidget","position":3,"item":"https://www.capterra.com.au/compare/168452/1049212/gmass/vs/openwidget","@type":"ListItem"}]}]}
</script>