---
description: Compare Hotjar vs Matomo to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Hotjar vs Matomo Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Heatmap Software](/directory/30977/heatmap/software) > [Hotjar \<span\>vs\</span\> Matomo](https://www.capterra.com.au/compare/163516/182627/hotjar/vs/matomo-analytics)

# Compare Hotjar vs Matomo

Canonical: https://www.capterra.com.au/compare/163516/182627/hotjar/vs/matomo-analytics

> Detailed comparison between Hotjar and Matomo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hotjar | Matomo |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 539 | 62 |
| **Starting Price** | USD 39.00 | USD 9.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Documentation, Videos |

## Best for

### Hotjar

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

### Matomo

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates.

## Key features

### Hotjar

- A/B Testing
- API
- Behavioral Analytics
- Customisable Branding
- Customizable Reports
- Dashboard
- Data Analysis Tools
- For Websites
- Heatmaps
- KPI Monitoring
- Multiple Site Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Statistical Analysis
- Visual Analytics

### Matomo

- A/B Testing
- API
- Behavioral Analytics
- Customisable Branding
- Customizable Reports
- Dashboard
- Data Analysis Tools
- For Websites
- Heatmaps
- KPI Monitoring
- Multiple Site Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Statistical Analysis
- Visual Analytics

## Links

- [View Hotjar Profile](https://www.capterra.com.au/software/163516/hotjar)
- [View Matomo Profile](https://www.capterra.com.au/software/182627/matomo-analytics)
- [View Original Comparison](https://www.capterra.com.au/compare/163516/182627/hotjar/vs/matomo-analytics)

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