---
description: Compare Hotjar vs UserTesting to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Hotjar vs UserTesting Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Heatmap Software](/directory/30977/heatmap/software) > [Hotjar \<span\>vs\</span\> UserTesting](https://www.capterra.com.au/compare/163516/173755/hotjar/vs/usertesting)

# Compare Hotjar vs UserTesting

Canonical: https://www.capterra.com.au/compare/163516/173755/hotjar/vs/usertesting

> Detailed comparison between Hotjar and UserTesting. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hotjar | UserTesting |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 539 | 130 |
| **Starting Price** | USD 39.00 | USD 250.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Hotjar

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

### UserTesting

Product teams, marketers, digital and customer experience executives across industries, including Retail, Financial Services, Healthcare, B2B and Consumer Tech, and more.

## Key features

### Hotjar

- A/B Testing
- Audience Targeting
- Collaboration Tools
- Communication Management
- Customer Segmentation
- Customisable Forms
- Dashboard
- Email Reminders
- Engagement Tracking
- Feedback Management
- For Mobile
- For Websites
- Multi-Channel Data Collection
- Performance Metrics
- Prototype Creation
- Real-Time Analytics
- Reporting/Analytics
- Surveys & Feedback
- Video Support
- Visual Analytics

### UserTesting

- A/B Testing
- Audience Targeting
- Collaboration Tools
- Communication Management
- Customer Segmentation
- Customisable Forms
- Dashboard
- Email Reminders
- Engagement Tracking
- Feedback Management
- For Mobile
- For Websites
- Multi-Channel Data Collection
- Performance Metrics
- Prototype Creation
- Real-Time Analytics
- Reporting/Analytics
- Surveys & Feedback
- Video Support
- Visual Analytics

## Links

- [View Hotjar Profile](https://www.capterra.com.au/software/163516/hotjar)
- [View UserTesting Profile](https://www.capterra.com.au/software/173755/usertesting)
- [View Original Comparison](https://www.capterra.com.au/compare/163516/173755/hotjar/vs/usertesting)

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