---
description: Compare Hotjar vs Adobe XD to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Hotjar vs Adobe XD Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/30906/customer-engagement/software) > [Hotjar \<span\>vs\</span\> Adobe XD](https://www.capterra.com.au/compare/163516/168423/hotjar/vs/adobe-xd)

# Compare Hotjar vs Adobe XD

Canonical: https://www.capterra.com.au/compare/163516/168423/hotjar/vs/adobe-xd

> Detailed comparison between Hotjar and Adobe XD. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Hotjar | Adobe XD |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 539 | 1087 |
| **Starting Price** | USD 39.00 | USD 9.99 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Best for

### Hotjar

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

### Adobe XD

UX tool for businesses of all sizes that helps with content design via features such as auto animation, responsive resize, repeat grid, and more.

## Key features

### Hotjar

- API
- Access Controls/Permissions
- Activity Dashboard
- Annotations
- Collaboration Tools
- Commenting/Notes
- Customizable Reports
- Data Import/Export
- Drag & Drop
- Feedback Management
- For Mobile
- For Websites
- Monitoring
- Prototype Creation
- Reporting/Analytics
- Screen Activity Recording
- Third-Party Integrations
- Usability Testing

### Adobe XD

- API
- Access Controls/Permissions
- Activity Dashboard
- Annotations
- Collaboration Tools
- Commenting/Notes
- Data Import/Export
- Drag & Drop
- Feedback Management
- For Mobile
- For Websites
- Mockup Creation
- Prototype Creation
- Reporting/Analytics
- Screen Activity Recording
- Synchronous Editing
- Third-Party Integrations
- Usability Testing

## Links

- [View Hotjar Profile](https://www.capterra.com.au/software/163516/hotjar)
- [View Adobe XD Profile](https://www.capterra.com.au/software/168423/adobe-xd)
- [View Original Comparison](https://www.capterra.com.au/compare/163516/168423/hotjar/vs/adobe-xd)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Hotjar vs Adobe XD Comparison - Capterra Australia 2026","description":"Compare Hotjar vs Adobe XD to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/163516/168423/hotjar/vs/adobe-xd","about":[{"@id":"https://www.capterra.com.au/software/163516/hotjar#software"},{"@id":"https://www.capterra.com.au/software/168423/adobe-xd#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/163516/168423/hotjar/vs/adobe-xd#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.au/compare/163516/168423/hotjar/vs/adobe-xd#webpage","isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Hotjar","description":"Hotjar is a website analytics and user behavior tracking software that provides visual insights into online interactions. The platform offers heatmaps displaying where visitors click and scroll, session recordings that capture navigation patterns, surveys for collecting direct feedback, and feedback widgets for gathering real-time input from users.\n\nHotjar combines quantitative data with qualitative insights, helping identify friction points and inform decisions to enhance user experience. The system integrates with tools like Google Analytics and Zapier to streamline workflows. The platform features a user-friendly interface that makes it straightforward to understand website performance and visitor behavior. Hotjar provides businesses with comprehensive tools to visualize and analyze how people interact with their websites.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5f5007c9-63c1-4a98-ba41-f06cfe40643c.png","url":"https://www.capterra.com.au/software/163516/hotjar","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/163516/hotjar#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":539},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Adobe XD","description":"Prototyping and UX solution designed to help businesses of all sizes sketch wireframes and design websites as well as applications. Using Adobe XD, designers can collaborate across teams to add animations, create prototypes, and collect feedback in real-time. The platform allows operators to create 3D and reusable designs to eliminate recreating efforts. Teams can also use the system to create, resize, and utilize the drag-and-drop functionality to align content-based layouts.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/be988d7e-4b5b-4643-ad02-7c6b2f86a259.png","url":"https://www.capterra.com.au/software/168423/adobe-xd","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/168423/adobe-xd#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":1087},"offers":{"price":"9.99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Engagement Software","position":2,"item":"/directory/30906/customer-engagement/software","@type":"ListItem"},{"name":"Hotjar vs Adobe XD","position":3,"item":"https://www.capterra.com.au/compare/163516/168423/hotjar/vs/adobe-xd","@type":"ListItem"}],"@id":"https://www.capterra.com.au/compare/163516/168423/hotjar/vs/adobe-xd#breadcrumblist"}]}
</script>
