---
description: Compare Masterpiece Manager vs Primer to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Masterpiece Manager vs Primer Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Art Gallery Software](/directory/30957/art-gallery/software) > [Masterpiece Manager \<span\>vs\</span\> Primer](https://www.capterra.com.au/compare/163277/170626/masterpiece-manager/vs/primer)

# Compare Masterpiece Manager vs Primer

Canonical: https://www.capterra.com.au/compare/163277/170626/masterpiece-manager/vs/primer

> Detailed comparison between Masterpiece Manager and Primer. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Masterpiece Manager | Primer |
| **Overall rating** | 4.6/5 | 5.0/5 |
| **Total Reviews** | 32 | 33 |
| **Starting Price** | USD 39.00 | USD 45.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation |

## Best for

### Masterpiece Manager

With over 1400 art gallery clients worldwide Masterpiece serves all sizes and locations of galleries. Our software and websites easily adapt to the requirements of any art business.

### Primer

Primer was created for art galleries, artist studios, non-profits, collections, private dealers, and art advisors. Our 2025 update brings even more great features at no upcharge.

## Key features

### Masterpiece Manager

- Billing & Invoicing
- Commission Management
- Consignment Management
- Contact Database
- Contact Management
- Data Import/Export
- Filtering
- Interaction Tracking
- Inventory Management
- Inventory Tracking
- Location Tracking
- Marketing Automation
- Online Viewing Rooms
- Price/Margin Management
- Reporting & Statistics
- Sales Reports
- Search/Filter
- Secure Data Storage
- Stock Management

### Primer

- Billing & Invoicing
- Commission Management
- Consignment Management
- Contact Database
- Contact Management
- Data Import/Export
- Filtering
- Interaction Tracking
- Inventory Management
- Inventory Tracking
- Location Tracking
- Marketing Automation
- Online Viewing Rooms
- Price/Margin Management
- Product Catalog
- Reporting & Statistics
- Sales Reports
- Search/Filter
- Secure Data Storage
- Stock Management

## Links

- [View Masterpiece Manager Profile](https://www.capterra.com.au/software/163277/masterpiece-manager)
- [View Primer Profile](https://www.capterra.com.au/software/170626/primer)
- [View Original Comparison](https://www.capterra.com.au/compare/163277/170626/masterpiece-manager/vs/primer)

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