---
description: Compare Apex Loyalty vs White Label Loyalty to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Apex Loyalty vs White Label Loyalty Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [B2B eCommerce Platform Software](/directory/31821/b2b-ecommerce-platform/software) > [Apex Loyalty \<span\>vs\</span\> White Label Loyalty](https://www.capterra.com.au/compare/161685/212226/hero-loyalty/vs/white-label-loyalty-platform)

# Compare Apex Loyalty vs White Label Loyalty

Canonical: https://www.capterra.com.au/compare/161685/212226/hero-loyalty/vs/white-label-loyalty-platform

> Detailed comparison between Apex Loyalty and White Label Loyalty. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Apex Loyalty | White Label Loyalty |
| **Overall rating** | 5.0/5 | 4.8/5 |
| **Total Reviews** | 6 | 16 |
| **Starting Price** | EUR 4,990.00 | GBP 1,999.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Apex Loyalty

CPG - FMCG - Retail - Petcare - Consumer Healthcare - Manufacturing - Wholesale -

### White Label Loyalty

Our loyalty platform serves mid-size and enterprise clients with any business use case in any industry. We have served brands from B2B, B2C, and B2B2C across the world, delivering tailored solutions.

## Key features

### Apex Loyalty

- API
- Activity Tracking
- CRM
- Campaign Planning
- Content Management
- Customer Database
- Customisable Branding
- Customizable Reports
- Discount Management
- Email Management
- Engagement Tracking
- Membership Management
- Monitoring
- Multi-Channel Communication
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Social Media Integration
- Survey/Poll Management
- Surveys & Feedback

### White Label Loyalty

- API
- Activity Tracking
- CRM
- Campaign Planning
- Content Management
- Customer Database
- Customisable Branding
- Customizable Reports
- Discount Management
- Email Management
- Engagement Tracking
- Membership Management
- Monitoring
- Multi-Channel Communication
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Social Media Integration
- Survey/Poll Management
- Surveys & Feedback

## Links

- [View Apex Loyalty Profile](https://www.capterra.com.au/software/161685/hero-loyalty)
- [View White Label Loyalty Profile](https://www.capterra.com.au/software/212226/white-label-loyalty-platform)
- [View Original Comparison](https://www.capterra.com.au/compare/161685/212226/hero-loyalty/vs/white-label-loyalty-platform)

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