---
description: Compare TargetBay vs Swell to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: TargetBay vs Swell Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [SMS Marketing Software](/directory/30842/sms-marketing/software) > [TargetBay \<span\>vs\</span\> Swell](https://www.capterra.com.au/compare/159841/172802/targetbay/vs/swell)

# Compare TargetBay vs Swell

Canonical: https://www.capterra.com.au/compare/159841/172802/targetbay/vs/swell

> Detailed comparison between TargetBay and Swell. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | TargetBay | Swell |
| **Overall rating** | 4.9/5 | 4.6/5 |
| **Total Reviews** | 77 | 355 |
| **Starting Price** | USD 99.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### TargetBay

TargetBay helps ecommerce companies with online sales from $500,000 - $100 million per year.

### Swell

Swell is built for healthcare and dental providers with anywhere from 1 to 1000+ locations. Other users are businesses with a physical presence that offer a reviewable service, including home services

## Key features

### TargetBay

- Campaign Scheduling
- Commenting/Notes
- Contact Management
- Customer Segmentation
- Drag & Drop
- Feedback Management
- Mass Texting
- Ratings/Reviews
- Reminders
- Reporting & Statistics
- Response Management
- Review Monitoring
- Review Notification
- Shopping Cart

### Swell

- Campaign Scheduling
- Commenting/Notes
- Contact Management
- Customer Segmentation
- Drag & Drop
- Engagement Tracking
- Feedback Management
- Mass Texting
- Monitoring
- Ratings/Reviews
- Real-Time Data
- Reminders
- Reporting & Statistics
- Response Management
- Review Monitoring
- Review Notification
- Scheduled Messaging
- Survey/Poll Management
- Surveys & Feedback

## Links

- [View TargetBay Profile](https://www.capterra.com.au/software/159841/targetbay)
- [View Swell Profile](https://www.capterra.com.au/software/172802/swell)
- [View Original Comparison](https://www.capterra.com.au/compare/159841/172802/targetbay/vs/swell)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"TargetBay vs Swell Comparison - Capterra Australia 2026","description":"Compare TargetBay vs Swell to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/159841/172802/targetbay/vs/swell","about":[{"@id":"https://www.capterra.com.au/software/159841/targetbay#software"},{"@id":"https://www.capterra.com.au/software/172802/swell#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/159841/172802/targetbay/vs/swell#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/159841/172802/targetbay/vs/swell#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"TargetBay","description":"TargetBay eCommerce personalization tool performs customer behavioral analysis and targets shoppers with the use of intelligent tools. Now, eCommerce store owners' can easily segment their database and send targeted message for improved ROI. TargetBay reviews and rating help collect customer reviews through innovative features. The drag and drop email builder helps them design intuitive mailers tuned for improved open and click through rate.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3e3fe087-5fcb-47f7-866b-620ff2996de2.png","url":"https://www.capterra.com.au/software/159841/targetbay","@id":"https://www.capterra.com.au/software/159841/targetbay#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":77},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Swell","description":"Swell automatically gathers private and public feedback from patients and employees of healthcare practices. With better feedback, practices can boost their online reputations, enhance the patient experience, and improve employee satisfaction.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/eb681717-602e-4278-9a44-0005522cd23d.png","url":"https://www.capterra.com.au/software/172802/swell","@id":"https://www.capterra.com.au/software/172802/swell#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":355},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.com.au/compare/159841/172802/targetbay/vs/swell#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"SMS Marketing Software","position":2,"item":"/directory/30842/sms-marketing/software","@type":"ListItem"},{"name":"TargetBay vs Swell","position":3,"item":"https://www.capterra.com.au/compare/159841/172802/targetbay/vs/swell","@type":"ListItem"}]}]}
</script>
