---
description: Compare Lofty vs MRI Vault to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Lofty vs MRI Vault Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Real Estate CRM Software](/directory/30926/real-estate-crm/software) > [Lofty \<span\>vs\</span\> MRI Vault](https://www.capterra.com.au/compare/157457/1056965/lofty/vs/mri-vault)

# Compare Lofty vs MRI Vault

Canonical: https://www.capterra.com.au/compare/157457/1056965/lofty/vs/mri-vault

> Detailed comparison between Lofty and MRI Vault. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Lofty | MRI Vault |
| **Overall rating** | 3.9/5 | - |
| **Total Reviews** | 126 | 0 |
| **Starting Price** | - | - |
| **Free Trial** | No | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Lofty

Real estate agents, teams, brokerages, developers, and property professionals seeking AI-driven marketing, CRM, lead generation, and IDX website tools.

### MRI Vault

MRI Vault CRM is the trusted partner to more than one in three real estate offices across Australia and New Zealand. Solutions for individual agents to large franchise networks.

## Key features

### Lofty

- API
- Activity Tracking
- Agent Management
- CRM
- Client Management
- Customer Database
- Customisable Branding
- Document Management
- For Real Estate
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Qualification
- Property Management
- Reminders
- Reporting/Analytics
- Segmentation
- Social Media Integration
- Template Management
- Workflow Management

### MRI Vault

- API
- Activity Tracking
- Agent Management
- CRM
- Client Management
- Customer Database
- Customisable Branding
- Document Management
- For Real Estate
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Qualification
- Property Management
- Reminders
- Reporting/Analytics
- Segmentation
- Social Media Integration
- Template Management
- Workflow Management

## Links

- [View Lofty Profile](https://www.capterra.com.au/software/157457/lofty)
- [View MRI Vault Profile](https://www.capterra.com.au/software/1056965/mri-vault)
- [View Original Comparison](https://www.capterra.com.au/compare/157457/1056965/lofty/vs/mri-vault)

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