---
description: Compare Lofty vs Imoview to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Lofty vs Imoview Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Real Estate CRM Software](/directory/30926/real-estate-crm/software) > [Lofty \<span\>vs\</span\> Imoview](https://www.capterra.com.au/compare/157457/1027166/lofty/vs/universal-software)

# Compare Lofty vs Imoview

Canonical: https://www.capterra.com.au/compare/157457/1027166/lofty/vs/universal-software

> Detailed comparison between Lofty and Imoview. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Lofty | Imoview |
| **Overall rating** | 3.9/5 | - |
| **Total Reviews** | 126 | 0 |
| **Starting Price** | - | BRL 360.00 |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Best for

### Lofty

Real estate agents, teams, brokerages, developers, and property professionals seeking AI-driven marketing, CRM, lead generation, and IDX website tools.

### Imoview

Imoview is management software for real estate agencies, which centralizes tasks and assists in property administration and financial control.

## Key features

### Lofty

- API
- Activity Tracking
- Agent Management
- CRM
- Client Management
- Contact Management
- Customer Database
- Dashboard
- Document Management
- Email Management
- For Real Estate
- Interaction Tracking
- Lead Capture
- Lead Management
- Live Chat
- Property Management
- Real-Time Data
- Reminders
- Segmentation
- Social Media Integration

### Imoview

- Contact Management
- For Real Estate
- Interaction Tracking
- Lead Management

## Links

- [View Lofty Profile](https://www.capterra.com.au/software/157457/lofty)
- [View Imoview Profile](https://www.capterra.com.au/software/1027166/universal-software)
- [View Original Comparison](https://www.capterra.com.au/compare/157457/1027166/lofty/vs/universal-software)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Lofty vs Imoview Comparison - Capterra Australia 2026","description":"Compare Lofty vs Imoview to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/157457/1027166/lofty/vs/universal-software","about":[{"@id":"https://www.capterra.com.au/software/157457/lofty#software"},{"@id":"https://www.capterra.com.au/software/1027166/universal-software#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/157457/1027166/lofty/vs/universal-software#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.au/compare/157457/1027166/lofty/vs/universal-software#webpage","isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Lofty","description":"Lofty is an award-winning, all-in-one marketing, lead generation, and CRM platform built for real estate professionals — from solo agents to large brokerages. Designed to automate marketing, boost productivity, and streamline workflows, Lofty helps users capture, nurture, and convert leads more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers automation, predictive insights, and virtual assistant capabilities. With 33+ lead generation methods, 360° cross-platform marketing, and hyper-local tools like Lofty Bloom, users can scale their client base and maximize ROI. Lofty’s IDX-integrated, SEO-optimized websites sync seamlessly with the CRM, ensuring lead data flows directly into your pipeline for personalized follow-ups and real-time engagement. Combined with AI Copilot, social media automation, Dynamic CMA, a power dialer, and full transaction management, Lofty simplifies the entire sales cycle to help agents grow and close more deals.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6d4e7d36-e45c-4a01-a6ad-6066399af381.png","url":"https://www.capterra.com.au/software/157457/lofty","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/157457/lofty#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.9,"bestRating":5,"ratingCount":126},"operatingSystem":"Cloud, Apple, Windows, Chrome, Android, Platform ios, Platform ipad"},{"name":"Imoview","description":"Imoview is a management system for real estate agencies, which enables the digitalization of processes and centralized control of operations. Using this tool, it is possible to manage services, automate the sending of reports on the use of properties to owners, and control contracts and commissions. Imoview also offers financial resources to monitor daily and monthly cash flow, including an updated mechanism for accounts payable and receivable.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b3c2340f-c1be-48bc-b7cb-c5cb94a22be0.png","url":"https://www.capterra.com.au/software/1027166/universal-software","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/1027166/universal-software#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"offers":{"price":"360","@type":"Offer","priceCurrency":"BRL"},"operatingSystem":"Cloud, Windows"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Real Estate CRM Software","position":2,"item":"/directory/30926/real-estate-crm/software","@type":"ListItem"},{"name":"Lofty vs Imoview","position":3,"item":"https://www.capterra.com.au/compare/157457/1027166/lofty/vs/universal-software","@type":"ListItem"}],"@id":"https://www.capterra.com.au/compare/157457/1027166/lofty/vs/universal-software#breadcrumblist"}]}
</script>
