---
description: Compare Funnel vs Power My Analytics to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Funnel vs Power My Analytics Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Funnel \<span\>vs\</span\> Power My Analytics](https://www.capterra.com.au/compare/156756/214290/funnel/vs/power-my-analytics)

# Compare Funnel vs Power My Analytics

Canonical: https://www.capterra.com.au/compare/156756/214290/funnel/vs/power-my-analytics

> Detailed comparison between Funnel and Power My Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Funnel | Power My Analytics |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 19 | 182 |
| **Starting Price** | USD 120.00 | USD 0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Funnel

Funnel is used by digital marketers, marketing agencies, data analysts, BI professionals, IT departments, e-commerce companies, retail businesses, and enterprises managing multi-channel advertising.

### Power My Analytics

Digital marketing agencies and in-house marketing professionals looking to save time through reporting automation, consolidate metrics across platforms, and retain valuable marketing data over time.

## Key features

### Funnel

- API
- Ad hoc Query
- Ad hoc Reporting
- CRM
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Data Source Connectors
- Data Warehouse Software
- KPI Monitoring
- Marketing Reports
- Match & Merge
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Visual Analytics

### Power My Analytics

- API
- Ad hoc Query
- Ad hoc Reporting
- CRM
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Data Source Connectors
- Data Warehouse Software
- KPI Monitoring
- Marketing Reports
- Match & Merge
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Visual Analytics

## Links

- [View Funnel Profile](https://www.capterra.com.au/software/156756/funnel)
- [View Power My Analytics Profile](https://www.capterra.com.au/software/214290/power-my-analytics)
- [View Original Comparison](https://www.capterra.com.au/compare/156756/214290/funnel/vs/power-my-analytics)

-----

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