---
description: Compare Funnel vs Improvado to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Funnel vs Improvado Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/31081/marketing-attribution/software) > [Funnel \<span\>vs\</span\> Improvado](https://www.capterra.com.au/compare/156756/163884/funnel/vs/improvado)

# Compare Funnel vs Improvado

Canonical: https://www.capterra.com.au/compare/156756/163884/funnel/vs/improvado

> Detailed comparison between Funnel and Improvado. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Funnel | Improvado |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 19 | 22 |
| **Starting Price** | USD 120.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Funnel

Funnel is used by digital marketers, marketing agencies, data analysts, BI professionals, IT departments, e-commerce companies, retail businesses, and enterprises managing multi-channel advertising.

### Improvado

Improvado is a go-to platform for mid-size and enterprise-level organizations and marketing agencies searching for a convenient solution to integrate all their data.

## Key features

### Funnel

- API
- Ad hoc Reporting
- CRM
- Cross Channel Attribution
- Customizable Reports
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- Data Storage Management
- Functions/Calculations
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Match & Merge
- Private Dashboards
- Referral Tracking
- Single Sign On
- Visualization

### Improvado

- API
- Ad hoc Reporting
- CRM
- Cross Channel Attribution
- Customizable Reports
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- Data Storage Management
- Functions/Calculations
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Match & Merge
- Private Dashboards
- Referral Tracking
- Single Sign On
- Visualization

## Links

- [View Funnel Profile](https://www.capterra.com.au/software/156756/funnel)
- [View Improvado Profile](https://www.capterra.com.au/software/163884/improvado)
- [View Original Comparison](https://www.capterra.com.au/compare/156756/163884/funnel/vs/improvado)

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