---
description: Compare Klaviyo vs HubSpot Marketing Hub to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Klaviyo vs HubSpot Marketing Hub Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Customer Data Platform Software](/directory/31334/customer-data-platform/software) > [Klaviyo \<span\>vs\</span\> HubSpot Marketing Hub](https://www.capterra.com.au/compare/156699/171840/klaviyo/vs/hubspot-marketing)

# Compare Klaviyo vs HubSpot Marketing Hub

Canonical: https://www.capterra.com.au/compare/156699/171840/klaviyo/vs/hubspot-marketing

> Detailed comparison between Klaviyo and HubSpot Marketing Hub. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Klaviyo | HubSpot Marketing Hub |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 524 | 6220 |
| **Starting Price** | USD 20.00 | USD 15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Klaviyo

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## Key features

### Klaviyo

- API
- CAN-SPAM Compliance
- CRM
- Campaign Planning
- Campaign Scheduling
- Customer Database
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Personalization
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Web Forms
- Website Visitor Tracking

### HubSpot Marketing Hub

- API
- CAN-SPAM Compliance
- CRM
- Campaign Planning
- Campaign Scheduling
- Customer Database
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Personalization
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Web Forms
- Website Visitor Tracking

## Links

- [View Klaviyo Profile](https://www.capterra.com.au/software/156699/klaviyo)
- [View HubSpot Marketing Hub Profile](https://www.capterra.com.au/software/171840/hubspot-marketing)
- [View Original Comparison](https://www.capterra.com.au/compare/156699/171840/klaviyo/vs/hubspot-marketing)

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