---
description: Compare Braze vs Customer.io to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Braze vs Customer.io Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Braze \<span\>vs\</span\> Customer.io](https://www.capterra.com.au/compare/155423/174023/appboy/vs/customer-io)

# Compare Braze vs Customer.io

Canonical: https://www.capterra.com.au/compare/155423/174023/appboy/vs/customer-io

> Detailed comparison between Braze and Customer.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Braze | Customer.io |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 168 | 87 |
| **Starting Price** | - | USD 100.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Braze

Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns.

### Customer.io

Customer.io is used by marketers, product teams, engineers, SaaS companies, EdTech organizations, FinTech businesses, marketplaces, healthcare providers, and enterprises.

## Key features

### Braze

- A/B Testing
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customizable Reports
- Dynamic Content
- Email Management
- GDPR Compliance
- List Management
- Multi-Channel Communication
- Personalization
- Real-Time Analytics
- Real-Time Data
- SMS Notifications
- Segmentation
- Subscriber Management
- Template Management
- Web Notifications

### Customer.io

- A/B Testing
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customizable Reports
- Dynamic Content
- Email Management
- GDPR Compliance
- List Management
- Multi-Channel Communication
- Personalization
- Real-Time Analytics
- Real-Time Data
- SMS Notifications
- Segmentation
- Subscriber Management
- Template Management
- Web Notifications

## Links

- [View Braze Profile](https://www.capterra.com.au/software/155423/appboy)
- [View Customer.io Profile](https://www.capterra.com.au/software/174023/customer-io)
- [View Original Comparison](https://www.capterra.com.au/compare/155423/174023/appboy/vs/customer-io)

-----

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