---
description: Compare Datorama vs Google Analytics 360 to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Datorama vs Google Analytics 360 Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Datorama \<span\>vs\</span\> Google Analytics 360](https://www.capterra.com.au/compare/153898/177042/datorama/vs/google-analytics)

# Compare Datorama vs Google Analytics 360

Canonical: https://www.capterra.com.au/compare/153898/177042/datorama/vs/google-analytics

> Detailed comparison between Datorama and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Datorama | Google Analytics 360 |
| **Overall rating** | 4.3/5 | 4.7/5 |
| **Total Reviews** | 22 | 8089 |
| **Starting Price** | USD 3,000.00 | - |
| **Free Trial** | - | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Datorama

Datorama helps marketers at brands, agencies, and publishers around the world make smarter decisions everyday.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### Datorama

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Collaboration Tools
- Customer Journey Mapping
- Customisable Dashboard
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Data Management
- KPI Monitoring
- Marketing Reports
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Reporting/Analytics
- Search/Filter
- Single Page View
- Website Analytics

### Google Analytics 360

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Collaboration Tools
- Customer Journey Mapping
- Customisable Dashboard
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Data Management
- KPI Monitoring
- Marketing Reports
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Reporting/Analytics
- Search/Filter
- Single Page View
- Website Analytics

## Links

- [View Datorama Profile](https://www.capterra.com.au/software/153898/datorama)
- [View Google Analytics 360 Profile](https://www.capterra.com.au/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.com.au/compare/153898/177042/datorama/vs/google-analytics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Datorama vs Google Analytics 360 Comparison - Capterra Australia 2026","description":"Compare Datorama vs Google Analytics 360 to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/153898/177042/datorama/vs/google-analytics","about":[{"@id":"https://www.capterra.com.au/software/153898/datorama#software"},{"@id":"https://www.capterra.com.au/software/177042/google-analytics#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/153898/177042/datorama/vs/google-analytics#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.au/compare/153898/177042/datorama/vs/google-analytics#webpage","isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Datorama","description":"Salesforce Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. Marketers use Datorama to bring together all of their data and take action on insights to optimize every marketing investment and activity. Datorama enables more than 3,000 leading global agencies and brands  including PepsiCo, Ticketmaster, and trivago to optimize marketing campaigns, automate reporting, and make data-driven decisions faster.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/acb1a89d-e49e-465b-8242-cc3d4e20d508.png","url":"https://www.capterra.com.au/software/153898/datorama","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/153898/datorama#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":22},"offers":{"price":"3000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.com.au/software/177042/google-analytics","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/177042/google-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/31018/marketing-analytics/software","@type":"ListItem"},{"name":"Datorama vs Google Analytics 360","position":3,"item":"https://www.capterra.com.au/compare/153898/177042/datorama/vs/google-analytics","@type":"ListItem"}],"@id":"https://www.capterra.com.au/compare/153898/177042/datorama/vs/google-analytics#breadcrumblist"}]}
</script>