---
description: Compare Datorama vs Improvado to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Datorama vs Improvado Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Dashboard Software](/directory/30839/dashboard/software) > [Datorama \<span\>vs\</span\> Improvado](https://www.capterra.com.au/compare/153898/163884/datorama/vs/improvado)

# Compare Datorama vs Improvado

Canonical: https://www.capterra.com.au/compare/153898/163884/datorama/vs/improvado

> Detailed comparison between Datorama and Improvado. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Datorama | Improvado |
| **Overall rating** | 4.3/5 | 4.5/5 |
| **Total Reviews** | 22 | 22 |
| **Starting Price** | USD 3,000.00 | - |
| **Free Trial** | - | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Datorama

Datorama helps marketers at brands, agencies, and publishers around the world make smarter decisions everyday.

### Improvado

Improvado is a go-to platform for mid-size and enterprise-level organizations and marketing agencies searching for a convenient solution to integrate all their data.

## Key features

### Datorama

- API
- Ad hoc Query
- Ad hoc Reporting
- Collaboration Tools
- Customisable Branding
- Dashboard
- Data Capture and Transfer
- Data Management
- Financial Reporting
- Functions/Calculations
- KPI Monitoring
- Marketing Reports
- Mobile Dashboards
- Performance Metrics
- Predictive Analytics
- Private Dashboards
- Public Dashboards
- Reporting/Analytics
- Search/Filter
- Visual Analytics

### Improvado

- API
- Ad hoc Query
- Ad hoc Reporting
- Collaboration Tools
- Customisable Branding
- Dashboard
- Data Capture and Transfer
- Data Management
- Financial Reporting
- Functions/Calculations
- KPI Monitoring
- Marketing Reports
- Mobile Dashboards
- Performance Metrics
- Predictive Analytics
- Private Dashboards
- Public Dashboards
- Reporting/Analytics
- Search/Filter
- Visual Analytics

## Links

- [View Datorama Profile](https://www.capterra.com.au/software/153898/datorama)
- [View Improvado Profile](https://www.capterra.com.au/software/163884/improvado)
- [View Original Comparison](https://www.capterra.com.au/compare/153898/163884/datorama/vs/improvado)

-----

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