---
description: Compare Datorama vs Funnel to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Datorama vs Funnel Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Reporting Tools](/directory/30053/reporting/software) > [Datorama \<span\>vs\</span\> Funnel](https://www.capterra.com.au/compare/153898/156756/datorama/vs/funnel)

# Compare Datorama vs Funnel

Canonical: https://www.capterra.com.au/compare/153898/156756/datorama/vs/funnel

> Detailed comparison between Datorama and Funnel. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Datorama | Funnel |
| **Overall rating** | 4.3/5 | 4.7/5 |
| **Total Reviews** | 22 | 19 |
| **Starting Price** | USD 3,000.00 | USD 120.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Datorama

Datorama helps marketers at brands, agencies, and publishers around the world make smarter decisions everyday.

### Funnel

Funnel is used by digital marketers, marketing agencies, data analysts, BI professionals, IT departments, e-commerce companies, retail businesses, and enterprises managing multi-channel advertising.

## Key features

### Datorama

- API
- Access Controls/Permissions
- Ad hoc Query
- Ad hoc Reporting
- Collaboration Tools
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Functions/Calculations
- KPI Monitoring
- Marketing Reports
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Private Dashboards
- Public Dashboards
- Reporting/Analytics
- Scorecards
- Search/Filter
- Visual Analytics

### Funnel

- API
- Access Controls/Permissions
- Ad hoc Query
- Ad hoc Reporting
- Collaboration Tools
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Functions/Calculations
- KPI Monitoring
- Marketing Reports
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Private Dashboards
- Public Dashboards
- Reporting/Analytics
- Scorecards
- Search/Filter
- Visual Analytics

## Links

- [View Datorama Profile](https://www.capterra.com.au/software/153898/datorama)
- [View Funnel Profile](https://www.capterra.com.au/software/156756/funnel)
- [View Original Comparison](https://www.capterra.com.au/compare/153898/156756/datorama/vs/funnel)

-----

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