---
description: Compare Fullstory vs Matomo to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fullstory vs Matomo Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Customer Experience Software](/directory/30671/customer-experience/software) > [Fullstory \<span\>vs\</span\> Matomo](https://www.capterra.com.au/compare/153721/182627/fullstory/vs/matomo-analytics)

# Compare Fullstory vs Matomo

Canonical: https://www.capterra.com.au/compare/153721/182627/fullstory/vs/matomo-analytics

> Detailed comparison between Fullstory and Matomo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Fullstory | Matomo |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 67 | 62 |
| **Starting Price** | - | USD 9.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Documentation, Videos |

## Best for

### Fullstory

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

### Matomo

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates.

## Key features

### Fullstory

- A/B Testing
- API
- Customizable Reports
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- For Websites
- KPI Monitoring
- Keyword Tracking
- Multiple Site Management
- Performance Metrics
- Private Dashboards
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Site Search Tracking
- Visual Analytics

### Matomo

- A/B Testing
- API
- Customizable Reports
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- For Websites
- KPI Monitoring
- Keyword Tracking
- Multiple Site Management
- Performance Metrics
- Private Dashboards
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Site Search Tracking
- Visual Analytics

## Links

- [View Fullstory Profile](https://www.capterra.com.au/software/153721/fullstory)
- [View Matomo Profile](https://www.capterra.com.au/software/182627/matomo-analytics)
- [View Original Comparison](https://www.capterra.com.au/compare/153721/182627/fullstory/vs/matomo-analytics)

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