---
description: Compare Singular vs Branch Metrics to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Singular vs Branch Metrics Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/31081/marketing-attribution/software) > [Singular \<span\>vs\</span\> Branch Metrics](https://www.capterra.com.au/compare/153688/167545/unified-marketing-platform/vs/branch)

# Compare Singular vs Branch Metrics

Canonical: https://www.capterra.com.au/compare/153688/167545/unified-marketing-platform/vs/branch

> Detailed comparison between Singular and Branch Metrics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Singular | Branch Metrics |
| **Overall rating** | 4.6/5 | 4.1/5 |
| **Total Reviews** | 27 | 22 |
| **Starting Price** | USD 795.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### Singular

Singular works with 50% of the top 100 grossing apps. We provide a comprehensive, holistic solution empowering marketers with complete visibility into the impact of their campaigns on business growth.

### Branch Metrics

Branch is the \#1 attribution solution in Shopping, Travel, Business, Medical, News, Lifestyle, Food \&amp; Drink and is used by more than 50% of the top 200 apps outside gaming.

## Key features

### Singular

- A/B Testing
- API
- Activity Tracking
- Behavior Tracking
- Cohort Analysis
- Conversion Rate Optimisation
- Customer Activity Tracking
- Customisable Branding
- Customizable Templates
- Dashboard
- Fraud Detection
- Keyword Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Visitor Tracking

### Branch Metrics

- A/B Testing
- API
- Activity Tracking
- Behavior Tracking
- Cohort Analysis
- Conversion Rate Optimisation
- Customer Activity Tracking
- Customisable Branding
- Customizable Templates
- Dashboard
- Fraud Detection
- Keyword Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Visitor Tracking

## Links

- [View Singular Profile](https://www.capterra.com.au/software/153688/unified-marketing-platform)
- [View Branch Metrics Profile](https://www.capterra.com.au/software/167545/branch)
- [View Original Comparison](https://www.capterra.com.au/compare/153688/167545/unified-marketing-platform/vs/branch)

-----

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