---
description: Compare Omnisend vs Litmus to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Omnisend vs Litmus Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [Omnisend \<span\>vs\</span\> Litmus](https://www.capterra.com.au/compare/153508/178360/omnisend/vs/litmus)

# Compare Omnisend vs Litmus

Canonical: https://www.capterra.com.au/compare/153508/178360/omnisend/vs/litmus

> Detailed comparison between Omnisend and Litmus. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Omnisend | Litmus |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 836 | 52 |
| **Starting Price** | USD 16.00 | USD 500.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Omnisend

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

### Litmus

Litmus is used by email marketers, designers, developers, marketing leadership, fashion brands, financial services, retail and eCommerce companies, software firms, and travel organizations.

## Key features

### Omnisend

- A/B Testing
- Audience Targeting
- Campaign Management
- Channel Management
- Drag & Drop
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Event Triggered Actions
- List Management
- Monitoring
- Personalization
- Real-Time Analytics
- Reporting/Analytics
- Template Management
- Third-Party Integrations

### Litmus

- A/B Testing
- Audience Targeting
- Campaign Management
- Drag & Drop
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Event Triggered Actions
- List Management
- Monitoring
- Personalization
- Real-Time Analytics
- Reporting/Analytics
- Template Management
- Third-Party Integrations

## Links

- [View Omnisend Profile](https://www.capterra.com.au/software/153508/omnisend)
- [View Litmus Profile](https://www.capterra.com.au/software/178360/litmus)
- [View Original Comparison](https://www.capterra.com.au/compare/153508/178360/omnisend/vs/litmus)

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