---
description: Compare HubSpot CRM vs Klaviyo to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot CRM vs Klaviyo Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [HubSpot CRM \<span\>vs\</span\> Klaviyo](https://www.capterra.com.au/compare/152373/156699/hubspot-crm/vs/klaviyo)

# Compare HubSpot CRM vs Klaviyo

Canonical: https://www.capterra.com.au/compare/152373/156699/hubspot-crm/vs/klaviyo

> Detailed comparison between HubSpot CRM and Klaviyo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot CRM | Klaviyo |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 4458 | 527 |
| **Starting Price** | USD 20.00 | USD 20.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### HubSpot CRM

The HubSpot CRM is built for growing teams to attract, engage and delight customers.

### Klaviyo

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

## Key features

### HubSpot CRM

- API
- CRM
- Contact Database
- Customer Database
- Customizable Templates
- Email Management
- Email Templates
- Lead Capture
- Lead Management
- Live Chat
- Marketing Automation
- Monitoring
- Predictive Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Segmentation
- Social Media Integration
- Template Management
- Web Forms

### Klaviyo

- API
- CRM
- Contact Database
- Customer Database
- Customizable Templates
- Email Management
- Email Templates
- Lead Capture
- Lead Management
- Live Chat
- Marketing Automation
- Monitoring
- Predictive Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Segmentation
- Social Media Integration
- Template Management
- Web Forms

## Links

- [View HubSpot CRM Profile](https://www.capterra.com.au/software/152373/hubspot-crm)
- [View Klaviyo Profile](https://www.capterra.com.au/software/156699/klaviyo)
- [View Original Comparison](https://www.capterra.com.au/compare/152373/156699/hubspot-crm/vs/klaviyo)

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