---
description: Compare WhatConverts vs Omnisend to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: WhatConverts vs Omnisend Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [WhatConverts \<span\>vs\</span\> Omnisend](https://www.capterra.com.au/compare/152001/153508/whatconverts/vs/omnisend)

# Compare WhatConverts vs Omnisend

Canonical: https://www.capterra.com.au/compare/152001/153508/whatconverts/vs/omnisend

> Detailed comparison between WhatConverts and Omnisend. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | WhatConverts | Omnisend |
| **Overall rating** | 4.9/5 | 4.7/5 |
| **Total Reviews** | 50 | 836 |
| **Starting Price** | USD 30.00 | USD 16.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### WhatConverts

Digital Marketing Agencies and companies who want the complete marketing picture.

### Omnisend

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

## Key features

### WhatConverts

- A/B Testing
- API
- Activity Tracking
- CRM
- Channel Management
- Contact Database
- Customisable Branding
- Dashboard
- Lead Capture
- Lead Management
- Lead Segmentation
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Web Forms

### Omnisend

- A/B Testing
- API
- Activity Tracking
- CRM
- Channel Management
- Contact Database
- Customisable Branding
- Dashboard
- Lead Capture
- Lead Management
- Lead Segmentation
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Web Forms

## Links

- [View WhatConverts Profile](https://www.capterra.com.au/software/152001/whatconverts)
- [View Omnisend Profile](https://www.capterra.com.au/software/153508/omnisend)
- [View Original Comparison](https://www.capterra.com.au/compare/152001/153508/whatconverts/vs/omnisend)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"WhatConverts vs Omnisend Comparison - Capterra Australia 2026","description":"Compare WhatConverts vs Omnisend to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/152001/153508/whatconverts/vs/omnisend","about":[{"@id":"https://www.capterra.com.au/software/152001/whatconverts#software"},{"@id":"https://www.capterra.com.au/software/153508/omnisend#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/152001/153508/whatconverts/vs/omnisend#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/152001/153508/whatconverts/vs/omnisend#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"WhatConverts","description":"Try Better Call Tracking. Track conversions and leads from Phone Calls, Web Forms and Chats. See What Marketing Converts. View Conversions by Marketing Source, Campaign, Keyword, Ad and Landing Page. Great Lead Reporting - View leads by Marketing Source, Keyword and Campaign. Better Lead Management - Manage, sort and filter leads to identify your best leads and marketing channels. Digital Marketing Agencies and Marketing Savvy Companies love WhatConverts reporting. Try our 14 Day Free Trial.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/4d8c89af-8ab2-4990-8091-9e7463f584e6.png","url":"https://www.capterra.com.au/software/152001/whatconverts","@id":"https://www.capterra.com.au/software/152001/whatconverts#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":50},"offers":{"price":"30","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Omnisend","description":"Omnisend is an email marketing software designed for ecommerce applications, enabling automated marketing campaigns through multiple channels. The platform features intuitive tools for creating personalized, branded communications while automating routine tasks such as welcome messages and abandoned cart recovery notifications. The system includes SMS capabilities for broader customer engagement and offers segmentation functionality to deliver targeted messaging based on customer behavior and campaign activity. \n\nOmnisend centralizes marketing data through integrations with numerous ecommerce platforms and tools, allowing for streamlined campaign management. The software provides comprehensive reporting features to track campaign performance and customer engagement metrics. Migration from other platforms can be completed quickly with minimal disruption to ongoing marketing efforts. The platform continues to evolve with new features and capabilities to address changing marketing needs.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/088bd3a2-781b-40aa-b94d-3094501d1b96.webp","url":"https://www.capterra.com.au/software/153508/omnisend","@id":"https://www.capterra.com.au/software/153508/omnisend#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":836},"offers":{"price":"16","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.com.au/compare/152001/153508/whatconverts/vs/omnisend#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Campaign Management Software","position":2,"item":"/directory/30012/campaign-management/software","@type":"ListItem"},{"name":"WhatConverts vs Omnisend","position":3,"item":"https://www.capterra.com.au/compare/152001/153508/whatconverts/vs/omnisend","@type":"ListItem"}]}]}
</script>
