---
description: Compare Semrush vs BrightLocal to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Semrush vs BrightLocal Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Semrush \<span\>vs\</span\> BrightLocal](https://www.capterra.com.au/compare/151962/182621/semrush/vs/brightlocal)

# Compare Semrush vs BrightLocal

Canonical: https://www.capterra.com.au/compare/151962/182621/semrush/vs/brightlocal

> Detailed comparison between Semrush and BrightLocal. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Semrush | BrightLocal |
| **Overall rating** | 4.6/5 | 4.8/5 |
| **Total Reviews** | 2316 | 281 |
| **Starting Price** | USD 139.95 | USD 39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Semrush

From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth.

### BrightLocal

Marketing agencies.&#10;SEO agencies.&#10;In-house marketers.&#10;Multi-location businesses.&#10;Enterprise businesses.&#10;Local brick-and-mortar businesses.&#10;Service-area businesses.&#10;SMBs.

## Key features

### Semrush

- API
- Audit Management
- Backlink Monitoring
- Competitive Analysis
- Customisable Branding
- Customizable Reports
- Customizable Templates
- Dashboard
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Localization Automation
- Mobile Keywords
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- SEO Audit
- Social Media Integration

### BrightLocal

- API
- Audit Management
- Backlink Monitoring
- Competitive Analysis
- Customisable Branding
- Customizable Reports
- Customizable Templates
- Dashboard
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Localization Automation
- Mobile Keywords
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- SEO Audit
- Social Media Integration

## Links

- [View Semrush Profile](https://www.capterra.com.au/software/151962/semrush)
- [View BrightLocal Profile](https://www.capterra.com.au/software/182621/brightlocal)
- [View Original Comparison](https://www.capterra.com.au/compare/151962/182621/semrush/vs/brightlocal)

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