---
description: Compare Semrush vs Alexa to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Semrush vs Alexa Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Semrush \<span\>vs\</span\> Alexa](https://www.capterra.com.au/compare/151962/168725/semrush/vs/alexa-marketing-stack)

# Compare Semrush vs Alexa

Canonical: https://www.capterra.com.au/compare/151962/168725/semrush/vs/alexa-marketing-stack

> Detailed comparison between Semrush and Alexa. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Semrush | Alexa |
| **Overall rating** | 4.6/5 | 4.4/5 |
| **Total Reviews** | 2316 | 86 |
| **Starting Price** | USD 139.95 | USD 99.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | FAQs/Forum, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Best for

### Semrush

From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth.

### Alexa

Marketers, Business Owners, and Leadership Teams

## Key features

### Semrush

- Audit Management
- Backlink Monitoring
- Benchmarking
- Campaign Management
- Channel Management
- Competitive Analysis
- Content Management
- Customizable Reports
- Dashboard
- Data Visualization
- Engagement Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Link Management
- Reporting & Statistics
- SEO Management
- Tagging
- Trend Analysis
- Web Traffic Reporting

### Alexa

- Audit Management
- Backlink Monitoring
- Benchmarking
- Campaign Management
- Competitive Analysis
- Content Management
- Dashboard
- Data Visualization
- Engagement Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Link Management
- Reporting & Statistics
- SEO Management
- Tagging
- Trend Analysis
- Web Traffic Reporting

## Links

- [View Semrush Profile](https://www.capterra.com.au/software/151962/semrush)
- [View Alexa Profile](https://www.capterra.com.au/software/168725/alexa-marketing-stack)
- [View Original Comparison](https://www.capterra.com.au/compare/151962/168725/semrush/vs/alexa-marketing-stack)

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