---
description: Compare Semrush vs Fathom to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Semrush vs Fathom Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Semrush \<span\>vs\</span\> Fathom](https://www.capterra.com.au/compare/151962/1032799/semrush/vs/fathom-analytics)

# Compare Semrush vs Fathom

Canonical: https://www.capterra.com.au/compare/151962/1032799/semrush/vs/fathom-analytics

> Detailed comparison between Semrush and Fathom. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Semrush | Fathom |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 2316 | 2 |
| **Starting Price** | USD 139.95 | USD 15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Best for

### Semrush

From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth.

### Fathom

Designed for website owners of all sizes, it is a cloud-based website analytics tool that helps collect visitor data for multiple websites, monitor marketing campaigns, export data, and more.

## Key features

### Semrush

- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Charting
- Conversion Tracking
- Customer Journey Mapping
- Keyword Tracking
- Monitoring
- Multiple Site Management
- Real-Time Analytics
- Referral Tracking
- Reporting/Analytics
- SEO Management
- Third-Party Integrations
- Trend Analysis
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics

### Fathom

- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Charting
- Conversion Tracking
- Customer Journey Mapping
- Keyword Tracking
- Monitoring
- Multiple Site Management
- Real-Time Analytics
- Referral Tracking
- Reporting/Analytics
- SEO Management
- Third-Party Integrations
- Trend Analysis
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics

## Links

- [View Semrush Profile](https://www.capterra.com.au/software/151962/semrush)
- [View Fathom Profile](https://www.capterra.com.au/software/1032799/fathom-analytics)
- [View Original Comparison](https://www.capterra.com.au/compare/151962/1032799/semrush/vs/fathom-analytics)

-----

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