---
description: Compare Semrush vs Google Search Ads 360 to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Semrush vs Google Search Ads 360 Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Semrush \<span\>vs\</span\> Google Search Ads 360](https://www.capterra.com.au/compare/151962/1023321/semrush/vs/google-search-ads-360)

# Compare Semrush vs Google Search Ads 360

Canonical: https://www.capterra.com.au/compare/151962/1023321/semrush/vs/google-search-ads-360

> Detailed comparison between Semrush and Google Search Ads 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Semrush | Google Search Ads 360 |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 2317 | 4 |
| **Starting Price** | USD 139.95 | - |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Videos |

## Best for

### Semrush

From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth.

### Google Search Ads 360

Large enterprises that need to run smarter search campaigns

## Key features

### Semrush

- AI/Machine Learning
- Activity Dashboard
- Ad hoc Reporting
- Backlink Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Client Management
- Conversion Tracking
- Customizable Reports
- For Marketing and Advertising
- For PPC Campaigns
- Mobile Keywords
- Monitoring
- Multi-Campaign
- Project Management
- Third-Party Integrations
- Visual Analytics
- Web Tracking

### Google Search Ads 360

- Activity Dashboard
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Conversion Tracking
- For PPC Campaigns
- Multi-Campaign
- Third-Party Integrations
- Visual Analytics

## Links

- [View Semrush Profile](https://www.capterra.com.au/software/151962/semrush)
- [View Google Search Ads 360 Profile](https://www.capterra.com.au/software/1023321/google-search-ads-360)
- [View Original Comparison](https://www.capterra.com.au/compare/151962/1023321/semrush/vs/google-search-ads-360)

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